Rise and Shine

Are Politics Ruining Social Media? [POLL]

Are Politics Ruining Social Media? [POLL]

Jul 25, 2012

You cannot log in to Facebook without being exposed to some form of idealogical discourse these days. With the upcoming election on the horizon and worsening economy, political tensions are on the rise. Social media has brought issues like abortion and LGBT rights to the forefront, leading users to cry foul when large public companies take a polarizing stand in...

Make a Facebook Page

Make a Facebook Page

Jul 18, 2012

When making a Facebook page, there are a few things you should know. First, you can create a fanpage or a regular personal account. You need to have a personal account in order to make a Facebook page, but for individuals the new subscribe feature can give your personal account as much reach as a branded page. In the past, fanpages were the only option for...

Facebook Scheduling Feature

Facebook Scheduling Feature

Jun 18, 2012

Now that Facebook scheduling has been out for a little while and most of the bugs have been worked out of it, I’ve been using it more and more often. Manually posting updates to Facebook seems to generate more impressions than using third-party software, so it is likely that Facebook’s own scheduling feature will enjoy the same Edge Rank benefits. So...

Facebook IPO: Dollars and Sense

Facebook IPO: Dollars and Sense

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...

Facebook Settings and Features you Didn’t Know Existed

Facebook Settings and Features you Didn’t Know Existed

Apr 20, 2012

Facebook is easily the most popular social network, and even users who have very little formal computer training know how to access their news feed, send a message, and search for long lost friends. Mark Zuckerberg’s simple application has become known for breaking demographic barriers to the extreme; whether you’re 18 or 80, the heavily praised interface...

Best Facebook Pages: Top 15 Timelines

Best Facebook Pages: Top 15 Timelines

Apr 10, 2012

With the transition to the Timeline format, the best Facebook pages aren’t just the ones with the best design anymore. It takes a different type of innovation to thoroughly exploit all of the features the new timeline format offers, but some brands have improved their Facebook presence tremendously.   Here’s a compilation of the best Facebook pages...

Cross Promoting your Facebook Page: The Good, the Bad and the Ugly

Cross Promoting your Facebook Page: The Good, the Bad and the Ugly

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Make a Facebook Group for Business

Make a Facebook Group for Business

Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...

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