Rise and Shine

Video SEO: Dump YouTube and Host Them Yourself

Video SEO: Dump YouTube and Host Them Yourself

Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

Holiday Spending and Digital Marketing 2012 [Infographic]

Holiday Spending and Digital Marketing 2012 [Infographic]

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

How to Blog in a Post-Panda World

How to Blog in a Post-Panda World

Oct 25, 2012

The Panda update was designed to eliminate low quality results from the search engines. The first update affected 12 percent of searches, making it one of the most massive updates of all time. Google’s Penguin update focused more on inbound link profiles and other signals that a site was engaged in exploiting their current algorithms. The Panda update was...

DIY Online Reputation Management for Small Businesses

DIY Online Reputation Management for Small Businesses

Oct 10, 2012

Every business needs to be concerned about their online reputation. Even more so if you run a small business that doesn’t have the brand marketing and customer confidence that large brands have.  In a recent study it has been concluded that 90 percent of customers that come across your business online will research our company before deciding to do business...

A Beginner’s SEO Strategy

A Beginner’s SEO Strategy

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Addressing Unnatural Backlinks as a Proactive SEO Strategy

Addressing Unnatural Backlinks as a Proactive SEO Strategy

Aug 17, 2012

It has been approximately one month since Google sent out warnings to developers using the Google Webmasters Tools notifying users that their back link profiles were tagged as suspicious. In the past, messages sent to developers regarding SEO practices were usually in response to unethical tactics discovered by Google, and meant that you were part of a group of...

Benefits of Google+ Local for Business

Benefits of Google+ Local for Business

Aug 9, 2012

Google is the most popular search engine on the planet, and it should be at the top of your list when it comes to digital marketing. Google Places for Business, the directory listing of businesses that displays photos, reviews and important facts about your business such as contact information and hours, has now transformed into Google+ Local. So what is this...

Competitor Backlink Analysis: How are they Beating You Up in Google?

Competitor Backlink Analysis: How are they Beating You Up in Google?

Aug 7, 2012

There are many link analysis tools that help with examining and evaluating backlinks of competitors, some of which are free, some of which are paid. Unless you are a professional SEO, subscribing to a paid tool probably isn’t worth the investment. I’ve yet to find a tool that offers complete analysis of competitor backlinks, so if you cannot easily...

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