Rise and Shine

A Beginner’s SEO Strategy

A Beginner’s SEO Strategy

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy

Sep 10, 2012

About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media.   Since the NextGenJournal, where the article was published, has a Facebook...

5 Social Media Blunders, and the PR Responses That Followed

5 Social Media Blunders, and the PR Responses That Followed

Sep 5, 2012

Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen.   The important thing to keep in mind if you find yourself in an accidental social media blunder is that the...

Value vs. Expectations: The Fight for Startup Survival

Value vs. Expectations: The Fight for Startup Survival

Aug 31, 2012

Something you cannot get around in marketing is the marketing cycle itself. When people first hear about a product, project or service they immediately form an expectation. Up until the time that they make the purchase, all new information they receive about the product in question will affect their expectations. This becomes especially crucial for products that...

Creating Your Social Media Editorial Calendar

Creating Your Social Media Editorial Calendar

Aug 28, 2012

The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online? You’ve been told that you need to be on Facebook or that your business needs a Twitter so you set up your accounts, eagerly awaiting the masses… only the masses...

Content Rewrites Are Dead

Content Rewrites Are Dead

Jul 30, 2012

This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize.   We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks,...

Is Your Digital Marketing Tactical or Strategic?

Is Your Digital Marketing Tactical or Strategic?

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online...

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

The Silo Effect: Did the Evolution of Business Take a Wrong Turn?

Jul 23, 2012

One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been...

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