Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Aug 21, 2020

Social media marketing has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics. While various social media platforms offer analytics services, it is usually extremely limited...

Aug 10, 2020

Content doesn’t write itself, even if AI’s are getting smarter. The human element is a must have for quality content marketing and that presents a problem: it also requires human based research. Nothing is inherently wrong with that fact. But you cannot deny it adds a sharp curve to the difficulty of the process. Keyword research is one of the more time...

Mar 29, 2020

Everything is social these days. Connecting with other people, especially those we normally wouldn’t be able to keep up with so thoroughly, is a big part of the Internet’s appeal. It has opened up a whole new range of communication, and brought us all closer together despite huge distances. We are now a more open world than ever before. While in the...

Jun 6, 2019

Social media traffic is usually hit or miss. Generally, social media users tend to be lurkers: They have already seen hundreds of headlines and scrolled through dozens of funny videos before they clicked your link for some reason and landed on your site. It’s not easy to stop those people and engage them, unless you are being creative and ingenious....

Dec 13, 2018

Good content can be subjective, yet there’s a clear list of criteria that helps us (and search engines) make that judgment: A good article is well researched A good article is readable: It has a well-defined clear structure that makes it easy to read It’s broken into short paragraphs and active-voice sentences that are easy to understand It has an...

Nov 4, 2018

If you own a website, you aren’t getting anywhere unless you figure out how to boost your traffic. Even when you begin to get consistently high visitor numbers, you are always looking for more. Organic traffic isn’t always easy to come by, and we have a tendency as webmasters to lean pretty hard on Google to get us there. The only problem is that to...

In the digital marketing world, more and more brands are using webinars to build community and position themselves as niche knowledge hubs. Short for web-based seminar, webinars offer an effective way to hold real-time video conferencing events to the audience in remote locations. Offering real-time interaction and connectivity between the presenter, guests, and...