Dec 2, 2025

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey...

Nov 9, 2025

Social media is no longer just a place for small talk — it’s an opportunity to make big bucks and significantly boost ROI. According to Sales For Life, companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. The same study revealed that B2B sellers who embrace social selling are 72% more likely to...

Aug 3, 2025

A company logo should be designed with care and precision. Making it flexible, using sketch pads, avoiding trends, considering shapes and getting the right feedback are some of the things to consider. How to Make Your Company Brand Logo Stand Out? When your organization is facing threats from competitive forces,  creating an impressive brand symbol can give you...

Feb 18, 2025

For many years now there has been a growing appetite for people to start their own businesses and over 1 million start ups are launched worldwide each year. Unfortunately, not all of these are successful, with research suggesting that half of all UK start ups will fail within 5 years. How can you give your start up the best possible chance of succeeding? 1....

Jan 5, 2025

No matter the type of business you’re doing or the sector you are in, one thing is certain- you want to grow your income. If a business doesn’t grow, it stagnates and eventually dies. That’s why wise brands are always on the lookout for ways to increase revenue. Achieving growth is not as difficult as you think. In this post, we will go over 3 easy...

Nov 1, 2024

Sure everyone has a social media account; some of us manage close to fifteen of them, but you want to become an expert right?  The thought of breaking into this realm as an expert may seem daunting, but it is feasible with enough determination. Being an expert is a long term goal, but as a beginner here are some tips to get started in the right...

Sep 27, 2024

These days, it’s easy to get lost in the noise.  But there’s one tool that can help you cut through the clutter, establish your expertise, and connect with your audience on a deeper level: blogging.  If you have been avoiding blogging or just don’t see the benefits in doing so, here’s why you should be blogging should you make...

Mar 31, 2024

Nonprofits, say it or not, have higher costs of user activity on Instagram than almost every other field. Finding an optimum environment for the audience, on the other hand, can be difficult. An image is said to be worth a phrase. The image with a tint and a positive quote is normally found on Instagram if it comes to media. Although Instagram is still...