May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Jan 27, 2016

Everyone is talking about video marketing. Only few actually do it, despite the fact that it’s one of the most effective channels you can use to boost your business. Are you thinking that you need a high-class video equipment to start? Or still not sure if you need to include video content in your marketing strategy or not? Well, do you know...

Jan 19, 2016

The Internet continues to make our lives easier with more developments coming on stream at a bewildering rate, and 2016 shows no signs of this trend abating. The advent of ‘wearable tech’, such as smart watches like the Apple Watch, the development of devices and objects being connected, as in the IoT (Internet of Things), and the huge rise of data storage...

Oct 22, 2015

There are so many email service providers out there.  Some of these include GetResponse, MailChimp, Aweber, SendinBlue, Vertical Response, and many more.  With all of that competition, it is difficult to choose the one that works for you. One option is to try each of them for a time and see which service resonates with you the best.  However, if you do that...

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

Jul 15, 2015

Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an...

Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...

May 20, 2015

If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to...