Feb 28, 2014

Every business owner and online marketer knows for a fact how important social media marketing is. With millions of people constantly checking their social media accounts, it is crucial that you are able to tap into that. However, just establishing your presence in the social media sphere won’t cut it. You have to instigate engagement in your social media...

Feb 24, 2014

They used to say that TV rots the brain and that comic books lower attention spans and social media could often be seen as some sort of a modern day equivalent. In the last few years we’ve seen all sorts of trends, both good and bad, hit our Facebook, Twitter and Tumblr pages. Psychologists and media detractors critique, examine and analyse our behaviors often...

Feb 3, 2014

The rise of social media has transformed market research from an expensive and time-consuming process into an instant and affordable one. Using data pulled from social networks, even inexperienced researchers can find out what the world really thinks. Here’s what to use, and how to use it: Twitter Twitter’s Advanced Search feature allows you to search all...

Jan 27, 2014

If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while...

Dec 16, 2013

You would be hard pressed to find anything the social media hadn’t had at least some impact on. From the early days of Friendster to the modern days of Twitter, we have seen the whole of the world become more connected with the introduction of these communication marvels. One particularly strong example of this impact is the travel industry. Two elements...

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...

Nov 5, 2013

The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better. To understand how much progress the hashtag has made, it is helpful to look at where it started, how it has evolved, and where it...

Oct 28, 2013

You would be hard pressed to find a time that minimalism wasn’t ‘in’ for website design. But 2013 has watched it really take off, and not just in the matter of simple lines. It has also manifested itself in flat layouts and icons. With social media being a necessity for any website or blog, having flat social media buttons is another popular...