Sep 26, 2013

  The list of successful companies who haven’t harnessed the power of Google to reach their users is a small one indeed. But while getting to the top of search results is an important aspect of internet marketing, it’s not the only way Google can be beneficial to your business. Google’s ad network, their image search functionality, and their...

Sep 23, 2013

Social networking apps connect users friends and followers from around the world. But new local apps allow users to create a more focused network of friends, neighbors and relationships. Local apps used to be simply Q&A based and with limited social connections and interactions. New geo-based networks encourage users in the same area to interact more; to see...

Sep 9, 2013

Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you are doing so in a unique way. This can be done even better over the...

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

Aug 30, 2013

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.

Aug 13, 2013

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media. Here are five things my kids have taught me about social media.

Jul 12, 2013

If you’ve noticed that Twitter ads have been filling your timeline more frequently in recent months, or that every time you’re searching for suggested people to follow or looking for news stories you’re confronted with an ad, then there is good reason for this. No, Twitter hasn’t secretly been taken over by Facebook and plastered with advertising. In...

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...