Twitter seems to be one of those tools that most people don’t fully utilize. For a long time it was seen as nothing more than an interesting social network, a way to quickly convey a thought. But somewhere along the way people began to realize how important a resource it was for marketing, promotion and customer engagement. The implications for the business world became clear, and it has adapted a great deal to reflect this change in view.
It isn’t just a valuable platform for businesses. It is also perfect for individuals to have something to promote. Authors are a great example, as so many people begin to self-publish. Even blogs are now offering ebooks of their content, providing a convenient way to give our information in a portable format.
In this article:
- Create a book hashtag (and use Twchat for better organized Twitter parties around your hashtag)
- Utilize existing ebook marketing hashtags (and use ViralContentBuzz to get more people share your eBook page together with important hashtags)
- Get more bloggers involved (via direct outreach + MyBlogGuest eBooks gallery that was created for bloggers to offer their blogs to feature your eBook!)
You can use Twitter to push ebook downloads, whether it is free or for sale. You just need to know what tips to use to do it.
The first thing you need to push anything on Twitter is a dedicated hashtag. This is the keyword you will use any time you post about the ebook, and hopefully others will use as well. Come up with one that isn’t use for anything else, and let it help you build the hype and engage.
- Put the hashtag in the book: You have probably already written your ebook and it is ready to go out. But it might be worth going back and editing in the hashtag onto the publishing details section at the front of the book. Just so you can encourage conversation, which will then help promote the book further.
- Hold a launch party on Twitter. Twitter has become famous for its tweetchats, which more people are holding every day. You can hold your own and have it as a launch party for your book. Just use the dedicated hashtag you decided on before, set the time and date, get some moderators and decide what kind of an event it will be. Many authors will do an interview and field a Q&A or else answer pre-submitted question. But I think a more interesting route is to post small snippets of the book, then ask people to comment on what it means to them, or their own opinion.
Example / case study: Lord Sugar racks up 350,000 tweets in 24 hours for his Twitter book launch
Tip: By using TwChat, you can feature weekly readers of your book as “mentors”. Twchat shows mentors in the separate column that gives it additional exposure to the mentor and thus
Want to help build interest in your book? Give some of it away in the weeks leading up to the release for free. Post a chapter, or just a few paragraphs, on your blog or site. Then link to it on Twitter so people can read or retweet it. Do this a few times a week until it is launched to get consistent benefits and excite your readers.
Tip: Free chapters can be very effectively re-packaged into content for your blog. Just make sure you are using your book official hashtag right within your article title (to spread the word!)
Some of the hashtags are guaranteed to give you increased exposure, retweets and interaction. Some of the best one for eBook marketing include:
Just play around with these hashtags whenever you share your book or free chapters.
Tip: Using @ViralContentBuz, you can easily get your URL into any hashtag context by including that hashtag right into the title project
The more people get involved into sharing and (hashtag-)marketing your (e)Book, the more efficient your eBook marketing gets. There are two most official ways to do that on Twitter:
- Direct outreach: Go out on the hunt. Take the subject of your book or any related subject, do a search and find people who are interested in that subject. Then post a (relevant!) comment on their tweet with a link to the book. It might seem like a silly approach, but it actually works. Especially if you sent a few replies and then post it in the thread of tweets. Just make sure never to post the link with an unhelpful for blank tweet. It comes off as spam.
- Use MyBlogGuest eBook gallery that allows you to:
- Upload your eBook cover to MyBlogGuest
- Add original descriptions / intros / reviews of your eBook (better keep them off self-promotion; simply talk about your eBook and what it is about)
- Let bloggers offer their sites to feature your eBook and its description
@MyBlogGuest eBook gallery: Choose best bloggers to feature your eBook ... Very easy, effective and most non-intrusive way to pitch your eBook review (bloggers come to you requesting to feature your ebook, not vice versa!)
Now get ready to share every original review of your eBook on Twitter for more exposure!
People should be able to always see that you wrote an ebook. So put it in your bio with a link to the download page. It is the easiest way to some readers.
Do you have any ideas for promoting an ebook on Twitter? Let us know in the comments.
Image Credits: giveaway.