Nov 3, 2015

Research indicates that small businesses spend as much, if not more than, large businesses on their content marketing budgets. Social media vehicles offer you a way to share your expertise in the field. They give you a way to quickly connect with a wider audience of consumers who are interested in the type of products or services you sell. Get the Word Out to...

Oct 22, 2015

There are so many email service providers out there.  Some of these include GetResponse, MailChimp, Aweber, SendinBlue, Vertical Response, and many more.  With all of that competition, it is difficult to choose the one that works for you. One option is to try each of them for a time and see which service resonates with you the best.  However, if you do that...

Oct 19, 2015

Even though more than half of all content online is already being delivered via Content Delivery Networks (CDNs), most site owners are still unclear how they work or whether they need to be using one. Once you have optimized your landing pages for the best load times you can get, if you want to further reduce how long it takes for your pages to load, it is time...

Sep 1, 2015

Youtube is probably the most addicting site on the web. We have all gotten trapped in a productivity hole, jumping on to catch a single video and realizing two hours later that we have frivolously wasted our afternoon. With so much content being uploaded literally every second from all over the world, much of it professional grade despite being amateur work, it...

Aug 17, 2015

Inspiration can be hard to come by. In a world where we are constantly bombarded with stimulation, before long it can feel like overload. Instead of offering you more ideas, it just crowds up your mind and leaves you desperately seeking to break through that mental barrier and find your own motivations. Believe it or not, the process can actually work for you...

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

Jul 16, 2015

[The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be...

Jul 15, 2015

Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an...

Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...