Aug 17, 2015

Inspiration can be hard to come by. In a world where we are constantly bombarded with stimulation, before long it can feel like overload. Instead of offering you more ideas, it just crowds up your mind and leaves you desperately seeking to break through that mental barrier and find your own motivations. Believe it or not, the process can actually work for you...

Jul 22, 2015

This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built...

Jul 16, 2015

[The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be...

Jul 15, 2015

Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an...

Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...

Jun 24, 2015

In the modern world, visitors can choose to look at your website using a range of devices, from the traditional PC to the more advanced technologies such as mobiles or tablets. The problem for most website owners is that these different devices are all differently sized, and all have different graphic viewers. This means that, in order to allow your visitors to...

May 30, 2015

One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your...

May 20, 2015

If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to...

May 12, 2015

Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however,...