Jun 24, 2015

In the modern world, visitors can choose to look at your website using a range of devices, from the traditional PC to the more advanced technologies such as mobiles or tablets. The problem for most website owners is that these different devices are all differently sized, and all have different graphic viewers. This means that, in order to allow your visitors to...

May 30, 2015

One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your...

May 20, 2015

If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to...

May 12, 2015

Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however,...

Apr 30, 2015

FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended...

Apr 24, 2015

Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports,...

Apr 21, 2015

Recent evidence and expert opinion does suggest that Google seems to love freshness of content more than anything else! Blog posts, articles and videos of relatively recent content seems to be outscoring sites with age, loading speeds, SEO-optimized content and quality and quantity of backlinks. No less than two very eminent experts in SEO seem to reflect that...

Apr 15, 2015

Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require...

Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...