May 12, 2015

Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however,...

Apr 30, 2015

FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended...

Apr 24, 2015

Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports,...

Apr 21, 2015

Recent evidence and expert opinion does suggest that Google seems to love freshness of content more than anything else! Blog posts, articles and videos of relatively recent content seems to be outscoring sites with age, loading speeds, SEO-optimized content and quality and quantity of backlinks. No less than two very eminent experts in SEO seem to reflect that...

Apr 15, 2015

Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require...

Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...

Mar 20, 2015

Pinterest. It’s become a Social Media Hero and is driving traffic to thousands of websites daily. It’s simple to use, and has great advantages in driving traffic to your business over other social media. Pinterest pins are accompanied by a lot of metadata. That’s not only important for Search Engines, it matters to users who are searching on...

Mar 16, 2015

Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make should be made...

Mar 9, 2015

Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or...