Jun 4, 2014

Twitter has arrived and entrenched itself as an indispensable marketing channel for both B2B and B2C brands alike. What started out as engaging with customers using a free and quick social platform has now transformed into the fine art of extracting value out of every interaction and co-relating them with the gold standard in measurable returns – SALES. So how...

May 12, 2014

I would like to share my own experience on how to build a win-win relationship with real popular bloggers in travel industry and earn quality links for your customer. The article is quite long, but it is worth to read to the end as it gives actionable plan of actions and lots of takeaways. So shall we start? The concept I will suggest seems quite common from the...

Apr 14, 2014

Building great content is hard work. Not only do you have to worry about getting people to read it, but readers must also remember the content as well as be motivated enough to share it with others. And on top of all that, the content must help you further the reach of your brand. And while this may seem obvious when creating content for your own business, these...

Mar 19, 2014

Emerging technology has raised the stakes in the way we conduct business today. The consumer has now taken a primary role in forming company’s product lines and service offerings. The fostering of customer relationships is evolving; communication with consumers must be superb. Consumers have the capability to flood the web and social media platforms with...

Mar 17, 2014

If you are just starting a blog or not getting any visitor interaction, have you taken the time to make sure that your blog has all the right parts under the hood? Many sites available for setting up blogs, for example WordPress or Tumblr, have templates or plug-ins available that assist with making sure you have what you need. But, there are some sites out...

Mar 10, 2014

Maintaining a Website is Like an Office Think of your website as being the same as an office space. You might sign a 3 to 5 year lease, furnish the office, and add signage. When the lease is up, you have the opportunity to renew, or relocate. Website content is similar to having an office. After several years you may need to move, renovate, or only invest in...

Mar 4, 2014

Twitter gets a bad rap. Considering the congestion of negative comments and meltdowns that garner so much news attention — it’s not completely unfair — but don’t write it off as a celebrity gossip column just yet. Twitter can be extremely efficacious when it comes to the fast-consumption of news updates, topic circulation, and media trends. Here are the...

Feb 28, 2014

Every business owner and online marketer knows for a fact how important social media marketing is. With millions of people constantly checking their social media accounts, it is crucial that you are able to tap into that. However, just establishing your presence in the social media sphere won’t cut it. You have to instigate engagement in your social media...

Feb 24, 2014

They used to say that TV rots the brain and that comic books lower attention spans and social media could often be seen as some sort of a modern day equivalent. In the last few years we’ve seen all sorts of trends, both good and bad, hit our Facebook, Twitter and Tumblr pages. Psychologists and media detractors critique, examine and analyse our behaviors often...