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Getting Started With HootSuite

Getting Started With HootSuite

Oct 1, 2012

When I first started using Twitter, I began using the official Twitter platform along with their apps for my two mobile devices.  In a short time I had tried out many different apps for my iPad and Android phone but still wanted to keep things simple.   HootSuite seemed like a big tool with more features than what I needed.  As I became more active on...

The Best Social Media Chats on Twitter

The Best Social Media Chats on Twitter

Sep 28, 2012

**To participate in any Twitter chat, use the free app called TwChat. It makes following any Twitter chat much easier! Twitter chats focused on social media marketing offer a great way to network and exchange ideas as well as to collaborate with a wide variety of social media professionals. With hundreds of different industry Twitter Chats focused on social...

Twitter Header Design: What You Need to Know

Twitter Header Design: What You Need to Know

Sep 26, 2012

Last Week Twitter introduced an updated profile design based on a prominent header image. The change was designed to enhance the enhanced profile pages that Twitter launched for advertisers, which also allowed businesses to pin tweets. The new design overlays your avatar, bio, link, name and location over the header, which is roughly displayed as...

Where Does Humor Fit In Your Social Media Campaign?

Where Does Humor Fit In Your Social Media Campaign?

Sep 25, 2012

We all know that social media rewards authenticity and relationships over obnoxious sales pitches. While there are many strategies out there, there are few more effective at humanizing a company than humor. All you need to do is look at viral videos and content associated with businesses to see that this is true, as the majority fall either into the...

Top YouTube Tutorials For Social Media Tools

Top YouTube Tutorials For Social Media Tools

Sep 24, 2012

With so many social media networks available, from Facebook, to Twitter, to LinkedIn, it can be a real challenge just to keep up! Managing social media is even harder in corporate situations where many people may be attempting to maintain a consistent brand image across multiple platforms at the same time. It can also be difficult for individuals to stay on top...

So You Want to Be Ethical? 3 Steps to Develop and Maintain Integrity

So You Want to Be Ethical? 3 Steps to Develop and Maintain Integrity

Sep 18, 2012

When we think about ethics in business, the organizations that come to mind are the ones that go out of their way to state their morals; the companies that will dedicate a sizable portion of a mission statement or about us page to their integrity. What people often overlook is the fact that anyone can state that they intend to be ethical. A real ethical...

5 Ways to Keep Your Content Fresh

5 Ways to Keep Your Content Fresh

Sep 17, 2012

Let’s face it, the Internet is much more crowded today than it was a few years ago, and it looks like that trend is going to continue. The only barrier of entry for setting up a website to publish content on is having fingers to type with, but the Microsoft Kinect and Apple’s increasingly smart input devices promise to take care of that in a few years. If...

Burning Houses, Building Bridges and The Biggest Secret to Success

Burning Houses, Building Bridges and The Biggest Secret to Success

Sep 14, 2012

Earlier this week I came home to find smoke seeping through the cracks around my back door. I went around to the front door and my fears were realized when I found that the house was full of rancid smoke. I called 911, and the paced around in the yard like a lost idiot for about 20 minutes waiting on the fire department to arrive.   Soon several fire trucks...

8 Group Funding Websites like Kickstarter

8 Group Funding Websites like Kickstarter

Sep 13, 2012

Group funding has become a viable alternative to pitching investors, and has become a favorite crowdsourcing concept of several technology enthusiasts. Recent projects like the MetaWatch Strata and OUYA gaming console have generated massive interest and attracted several times their initial target in startup funding. If you have a fundraiser, project or...