Aug 24, 2012

With Klout’s new design and updated score, it’s been all the buzz this week. The new algorithm looks at over 400 signals, and is supposed to be more accurate than previous incarnations. Users that spend their time building influence saw an increase in their scores for the most part, but users that derive most of their social engagement from a limited circle...

Aug 23, 2012

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work. In the 45 minutes the musician played, only 6 people stopped...

Aug 21, 2012

Have you ever wondered why social media users hold such strong opinions? This year’s Presidential election has warmed the American political landscape, almost to a boiling point. Citizens are letting their beliefs dictate their actions, turning everyone who has an opinion to become a messenger to those who lack a strong opinion.   I work with two of the...

Aug 17, 2012

It has been approximately one month since Google sent out warnings to developers using the Google Webmasters Tools notifying users that their back link profiles were tagged as suspicious. In the past, messages sent to developers regarding SEO practices were usually in response to unethical tactics discovered by Google, and meant that you were part of a group of...

Aug 16, 2012

This week Klout launched their most far reaching update to date, complete with a site redesign and algorithm overhaul. Your Klout score probably saw a change, one that Klout claims reflects your influence more accurately. The majority of users I’ve spoken to have saw an increase in their score, but many users who put the most stock in their presence on Klout...

Aug 14, 2012

For years social networkers have passed on chain letters that Facebook would start charging for membership. At first people were quick to point out that they would never pay for access to Facebook. Over time however, the consensus changed and I slowly started seeing more people agreeing that since Facebook was so ubiquitous and useful, a nominal fee for using it...

Aug 13, 2012

Blogspot is the arguably the most popular blogging application in the world. It allows anyone, even those with little technological expertise, to post their thoughts online and join the blogosphere. Many people have complained about the difficulty of finding blog posts or blogs that are hosted on Blogger. While there is no built-in feature that will allow you...

Aug 10, 2012

The London Olympics is being billed as the first social media Games and it is likely to offer a unique experience for Olympic fans everywhere. The format of Olympic competition, as well as the International nature of the games make it especially suited for social media. There are more people using social networking sites than every before, and the Olympic games...

Aug 9, 2012

Google is the most popular search engine on the planet, and it should be at the top of your list when it comes to digital marketing. Google Places for Business, the directory listing of businesses that displays photos, reviews and important facts about your business such as contact information and hours, has now transformed into Google+ Local. So what is this...