Mar 14, 2018

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience...

Feb 19, 2018

Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react…” And, Stephen...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Nov 17, 2017

This article is the collection of real-life tips and case studies of how people achieve higher interactions on social media (Twitter, Facebook, Google Plus, etc) ***I am going to keep updating this article, so if you want to be featured, please submit your idea here. Remember, it’s all about interactions! Use Viral Content Buzz I use Viral Content Buzz to...

Nov 16, 2017

When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor.   As time went by, many print journalists took up blogging and...

Oct 5, 2017

If you are business owner, chances are you have Googled your business name a few times at least. But do you think it’s enough for your brand online reputation management? Not nearly… Someone may be talking about your business at this very moment, comparing you to competitors, mentioning something that needs to be fixed, asking friends if you can...

Oct 2, 2017

Every mobile device has some sort of built-in calendar application and some have built-in task lists as well. Some of those are good and some are just okay. When it comes to really keeping track of tasks, events, and appointments that are crucial to your business or marketing plan, you need an app or combination of apps that you can rely on. You may need an...

Every year, the world of social media changes just a little. This means that your social media marketing campaign from last year is a bit outdated, and it’s time to bring it into 2017. New trends, new fads, new services and new technologies. It’s always so dissimilar after each passing year. These are all things your brand should embrace as you...

May 31, 2017

Having a website is a lot like having your own business which means that your website needs to be customized to perform specific tasks. There is no standard procedure to follow when you want to make a website but rather it’s a customized process that requires your input to be built specifically for your business. In this step-by-step guide to the website...