May 6, 2018

Google, back in April of 2015, drew a virtual line in the sand. And this line was all about mobile-friendliness. If a website did not cut it, it got cut. Some nicknamed it “mobilegeddon” and advised that if your site was not responsive or mobile-friendly, it had to get that way, and quickly. Google now has come out with mobile-first indexing. What...

Apr 28, 2018

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...

Mar 25, 2018

It’s excruciating and we both know it. How on earth can the most visited page on your site bring in so little? I’m talking about your homepage. Typically, for the majority of websites, the homepage receives more than 50% of all visitor traffic. And yet most businesses have very little to show for it. No better leads. No rapid list growth. No hike in...

Mar 14, 2018

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience...

Feb 19, 2018

Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react…” And, Stephen...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Nov 17, 2017

This article is the collection of real-life tips and case studies of how people achieve higher interactions on social media (Twitter, Facebook, Google Plus, etc) ***I am going to keep updating this article, so if you want to be featured, please submit your idea here. Remember, it’s all about interactions! Use Viral Content Buzz I use Viral Content Buzz to...

Nov 16, 2017

When print journalism started to lose market share to the Internet, classically trained journalists weren’t shy about criticizing the quality of the content published there. Content farms outsourced cheap articles that were search optimized, and with Blogspot anyone could become an editor.   As time went by, many print journalists took up blogging and...

Oct 5, 2017

If you are business owner, chances are you have Googled your business name a few times at least. But do you think it’s enough for your brand online reputation management? Not nearly… Someone may be talking about your business at this very moment, comparing you to competitors, mentioning something that needs to be fixed, asking friends if you can...