Jan 4, 2024

There are many businesses out there today who are taking advantage of Instagram to promote their products or services and expand their mobile presence. Big brands using Instagram include National Geographic, NPR, NBC News, Playboy, Pepsi, CNN, Starbucks, Grammys, and even David Blaine. Lots of people have been asking “What is Instagram?” after...

Nov 8, 2022

In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible. Early examples of innovative marketing campaigns are the Sears and Roebuck catalog, inserting baseball cards in...

May 5, 2021

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

Jan 26, 2021

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on. It’s impossible to...

Nov 5, 2019

No matter the type of business you’re doing or the sector you are in, one thing is certain- you want to grow your income. If a business doesn’t grow, it stagnates and eventually dies. That’s why wise brands are always on the lookout for ways to increase revenue. Achieving growth is not as difficult as you think. In this post, we will go over 3 easy...

May 29, 2019

Can you make my content bring traffic? Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content spread will fight against content that was created...

Jul 17, 2018

Is Your Time on Social Media Being Wasted? Yes, you read that correctly. Social networking can be a huge waste of time. Even if you’re doing it correctly, there may be more efficient means to reach better leads, and quicker ways to build authority.   Often, when pitching to a client, it is tempting to list the enormous range of social network...

Apr 28, 2018

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...