May 29, 2019

Can you make my content bring traffic? Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content spread will fight against content that was created...

Jun 27, 2018

Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing articles and posts online on a...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

Sep 17, 2012

Let’s face it, the Internet is much more crowded today than it was a few years ago, and it looks like that trend is going to continue. The only barrier of entry for setting up a website to publish content on is having fingers to type with, but the Microsoft Kinect and Apple’s increasingly smart input devices promise to take care of that in a few years. If...

Sep 11, 2012

While putting together your business plan you no doubt heard and read a ton of information about why SEO is great and how it should form a cornerstone of your marketing strategy. So you slapped it in your plans without really understanding it and marked it down as something to read up on later.   Then, when you finally found a few spare minutes to read up...

Aug 28, 2012

The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online? You’ve been told that you need to be on Facebook or that your business needs a Twitter so you set up your accounts, eagerly awaiting the masses… only the masses...