Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Jan 26, 2021

Measuring your social media success used to be a cumbersome process. You would need to track your own measurements across all platforms and then analyze them yourself in a spreadsheet. Of all the advice you’ll hear about social media marketing, tracking your progress to examine the return on your investment is a point everyone agrees on. It’s impossible to...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have been asked and answered before.   A savvy website will...

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

Oct 31, 2012

Are you a web designer looking to share your work and network with other developers? Web design and graphic design is a growing industry that evolves quickly. Staying up to date on the latest trends and best practices is crucial for all professional designers if they want to be considered relevant.   Joining a dedicated community is one of the best ways to...