Rise and Shine

Guidelines for Your Writers and Bloggers Please

Guidelines for Your Writers and Bloggers Please

Feb 9, 2015

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

Create a Brand Name: Protect Your Investment

Create a Brand Name: Protect Your Investment

Dec 13, 2012

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Optimizing Your FAQ to Maximize ROI

Optimizing Your FAQ to Maximize ROI

Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have been asked and answered before.   A savvy website will...

Top 15 Social Media Books for Online Marketing

Top 15 Social Media Books for Online Marketing

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...

Video Production Resources For Small Business

Video Production Resources For Small Business

Nov 28, 2012

It seems that every online marketing blog is pushing the use of videos to help small businesses connect with their audience. After all, videos increase website engagement, improve conversions and help establish trust with your audience. Despite the data, there aren’t many references available to help small businesses actually create their own video...

Guest Blogging Guide from Idea to Publish

Guest Blogging Guide from Idea to Publish

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

5 Design Communities Every Developer Should Know About

5 Design Communities Every Developer Should Know About

Oct 31, 2012

Are you a web designer looking to share your work and network with other developers? Web design and graphic design is a growing industry that evolves quickly. Staying up to date on the latest trends and best practices is crucial for all professional designers if they want to be considered relevant.   Joining a dedicated community is one of the best ways to...

Best Facebook Articles of 2012 and Chat With Mari Smith

Best Facebook Articles of 2012 and Chat With Mari Smith

Oct 18, 2012

Facebook Bookclub week is coming to a close on Social Media Sun, and we hope that you’ve learned as much as we did about the world’s biggest social network. If you didn’t, there are still two days left, and it just so happens that we have saved the best for last.   The Inaugural #SMSchat with Mari Smith Today at 6:30pm EST we’re...

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