May 16, 2022

If you have a blog you might be facing a bit of a conundrum: how do you engage with people more directly? Social media is well and good, but it isn’t bringing the returns you had hoped. Besides, it is aimed more at marketing style communication, and that isn’t quite what you are looking for. The problem is that you are asking the wrong question. It...

Mar 20, 2022

You have done everything by the book. You started your blog, you wrote quality content, and you shared your posts on your social media networks. Then you stayed consistent by posting regularly, you researched other blogs similar to yours and stayed up on the trends, and you read articles about how to drive more traffic to your site. You updated your site...

Feb 21, 2022

Creating a successful blog is not as simple as generating repetitive content and purchasing an official domain name. Learning how to best improve your blog’s SEO, or search engine optimization, is fundamental for online success. Most blogging platforms provide a solid SEO foundations in terms of site structure, URL slugs, internal links, etc. Using a few...

Mar 19, 2020

There are many ways to find ideas on how to generate regular content but in this article I am going to spill my tactics. It is natural and really helps those ideas flow, with no rocket science. My 7 Tips 1. Read a Lot. Seriously Go through your niche and subscribe to all the main blog updates, get a daily or weekly update of all their posts Once you have these...

Dec 13, 2018

Good content can be subjective, yet there’s a clear list of criteria that helps us (and search engines) make that judgment: A good article is well researched A good article is readable: It has a well-defined clear structure that makes it easy to read It’s broken into short paragraphs and active-voice sentences that are easy to understand It has an...

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

May 31, 2017

The subject of SEO is quite complex, and Google makes it even worse by the constant changes and updates to their algorithms and policies. It’s like every time you feel you have figured things on the same, the rules change, leaving you in a situation of wondering what we are not doing right or what is the new SEO concept you have to familiarize ourselves...

Mar 9, 2017

Social Media Sun has been very fortunate in our campaign to attract qualified guest bloggers. I had always planned to fill some of our need for content with regular guests. There are many benefits to letting other bloggers contribute to your blog, and there can be many benefits for the contributor as well. It’s a way to bring in fresh ideas, it is slightly...