May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Apr 14, 2016

Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the growing digital world should be...

Mar 31, 2016

The phrase, “content marketing” is a popular buzz phrase. But, do we really understand it? More importantly than being able to dissect the meaning of the phrase and all that it encompasses, what about just plain old doing it? Part of your overall strategy should also include SEO (search engine optimization) and social media promotion. In fact, it has...

May 30, 2015

One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your...

May 12, 2015

Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however,...

Apr 30, 2015

FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended...

Apr 24, 2015

Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports,...

Apr 15, 2015

Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require...