Jul 13, 2015

Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both...

May 20, 2015

If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to...

Jan 26, 2015

Are you wasting your time and money? 2015 is the year to get really serious about optimizing your social media strategy. The first step is to upgrade the tools you use. With 2000+ marketing technology tools to choose from, this is no easy task. For the purposes of this post we’ll focus on two types of social media related tools: management and...

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

Nov 10, 2014

The realm of social media has evolved quite a bit over the last decade. It is now the place to be on the Internet for reconnecting, networking, marketing, news, and even entertainment. Whether you are a heavy social media user or a light one, it is likely that social media has sucked you in via one of these five reasons. I believe that they are all in their own...

Oct 26, 2014

With the new neat social media network on the rise, I went ahead and asked my fellow MBU users what they think of its future. I was inspired by this article and given the (well-grounded) negativity in it, no wonder the discussion was geared against the startup. Now, I don’t really want to be ONLY negative here. TSU is already under hackers and...

Sep 29, 2014

There are so many social media blogs out there, yet we find ourselves going to our selected once again and again… Why have we picked those? Why we love reading them so much? Let’s try to figure out: The REAL feedback from the REAL readers! A. Cormac84 I must say that I like Heidi Cohen’s blog – simply because in the most part it’s a fluff free...

Jun 4, 2014

Twitter has arrived and entrenched itself as an indispensable marketing channel for both B2B and B2C brands alike. What started out as engaging with customers using a free and quick social platform has now transformed into the fine art of extracting value out of every interaction and co-relating them with the gold standard in measurable returns – SALES. So how...