Nov 5, 2013

The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really changed, and for the better. To understand how much progress the hashtag has made, it is helpful to look at where it started, how it has evolved, and where it...

Oct 28, 2013

You would be hard pressed to find a time that minimalism wasn’t ‘in’ for website design. But 2013 has watched it really take off, and not just in the matter of simple lines. It has also manifested itself in flat layouts and icons. With social media being a necessity for any website or blog, having flat social media buttons is another popular...

Sep 27, 2013

Create a custom newspaper with Paper.li and show gratitude at the same time! One day, something intrigued me when I checked my Twitter account. There was a mention of me saying I had contributed to something called Paper.li. I didn’t understand what Paper.li was, but I later found out they’re a relatively new platform for online publishing and curation....

Sep 26, 2013

  The list of successful companies who haven’t harnessed the power of Google to reach their users is a small one indeed. But while getting to the top of search results is an important aspect of internet marketing, it’s not the only way Google can be beneficial to your business. Google’s ad network, their image search functionality, and their...

Sep 23, 2013

Social networking apps connect users friends and followers from around the world. But new local apps allow users to create a more focused network of friends, neighbors and relationships. Local apps used to be simply Q&A based and with limited social connections and interactions. New geo-based networks encourage users in the same area to interact more; to see...

Sep 9, 2013

Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you are doing so in a unique way. This can be done even better over the...

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

Aug 30, 2013

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.