Rise and Shine
Nov 7, 2012
The growth of the Internet and social media in particular is changing the face of customer service. Customers can publicly praise or condemn a business, on their Facebook walls or Twitter feeds for example. The business then has to respond publicly in the best possible way. At lot is at stake and businesses need to be set up to deal with these situations...
Nov 5, 2012
The idea that we can use social media chatter to predict the future is not a new one. The sheer size of networks like Facebook and Twitter mean that if nothing else, social media can provide researchers with limited funding a large sampling of data that can be sorted and organized quickly with algorithms. Everything from trends in the stock market to future...
Sep 25, 2012
We all know that social media rewards authenticity and relationships over obnoxious sales pitches. While there are many strategies out there, there are few more effective at humanizing a company than humor. All you need to do is look at viral videos and content associated with businesses to see that this is true, as the majority fall either into the...
Sep 13, 2012
Group funding has become a viable alternative to pitching investors, and has become a favorite crowdsourcing concept of several technology enthusiasts. Recent projects like the MetaWatch Strata and OUYA gaming console have generated massive interest and attracted several times their initial target in startup funding. If you have a fundraiser, project or...
Sep 10, 2012
About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their social media management because a younger person is more in tune with social media. Since the NextGenJournal, where the article was published, has a Facebook...
Sep 5, 2012
Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your social media activity, mistakes can happen. The important thing to keep in mind if you find yourself in an accidental social media blunder is that the...
Aug 28, 2012
The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online? You’ve been told that you need to be on Facebook or that your business needs a Twitter so you set up your accounts, eagerly awaiting the masses… only the masses...
Aug 27, 2012
Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville. Knowing how seriously that the...
