Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...

Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...

Apr 13, 2012

Twitter announced last week that they planned to tighten restrictions on spamming and automation. Normally this is publicly considered good news by everyone affected, but there have been several bloggers and pundits denounce the move. Instead of increasing penalties or targeting the actual spammers, Twitter has filed lawsuits against five 3rd party developers...

Apr 4, 2012

Celebrities are no strangers to social media and while there are many platforms for them to pursue, Twitter seems to be one of the most widely used. Not only is nearly every known celebrity on Twitter, many of them actually Tweet from their own accounts. Part of Twitter’s lure is the fact that average users are on the same level as Chad Johnson, Conan...

Feb 29, 2012

In 2005 no one saw the demise of MySpace coming. Rupert Murdoch’s News Corporation had just spent $580 million buying the property, which at the time looked like the hottest thing since Microsoft. A year after News Corp took over MySpace became the most visited website on the Internet, and that was around the time that they jumped the shark. The technology...