Jul 26, 2016

My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost in numbers are only temporary. Before long it...

Jul 6, 2016

Does your team spirit suffer from a clash of personalities? Find out how to improve the teamwork culture in your organisation. Teamwork is a valuable asset in any organisation. When a positive team spirit is in place, productivity rates soar as employees are able to learn new skills from each other. Personnel are also happier when there is a good atmosphere...

Jun 23, 2016

Creating a great UX design is essential for standing out amidst competition and winning your target users. While it is necessary to keep up with developments in the field, it is equally important to hold on to the basic concepts that will help you achieve positive results in such a competitive mobile market. Here are a few tips in designing mobile user...

Jun 16, 2016

Google deepens its interest in the travel sector with the launch of new services Google Trips and Destinations On Google. 2016 is fast becoming the year that Google cements its interest in the travel industry. The search engine giant has long been in ‘partnership’ with travel companies in terms of promoting large brands through its trademark channels of...

May 26, 2016

Startups are facing a serious growth spurt thanks to the tech boom of the modern age. Bootstrapped or venture backed mini-companies are launching huge brands. Just look at Basecamp, or Dropbox, or any number of small scale operations that found themselves in the big leagues. We have seen both the benefits and the drawbacks of this increase in success. For...

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Apr 14, 2016

Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the growing digital world should be...

Mar 31, 2016

For every former client who returns for more work, entrepreneurs save the time and expense of searching for new clients. If every client became a repeat customer, businesses likely would soon find they had no need to market their services until they were ready to grow. Unfortunately, many professionals find that only some clients return and even then, requests...

Mar 31, 2016

The phrase, “content marketing” is a popular buzz phrase. But, do we really understand it? More importantly than being able to dissect the meaning of the phrase and all that it encompasses, what about just plain old doing it? Part of your overall strategy should also include SEO (search engine optimization) and social media promotion. In fact, it has...