Jun 23, 2016

Creating a great UX design is essential for standing out amidst competition and winning your target users. While it is necessary to keep up with developments in the field, it is equally important to hold on to the basic concepts that will help you achieve positive results in such a competitive mobile market. Here are a few tips in designing mobile user...

Jun 16, 2016

Google deepens its interest in the travel sector with the launch of new services Google Trips and Destinations On Google. 2016 is fast becoming the year that Google cements its interest in the travel industry. The search engine giant has long been in ‘partnership’ with travel companies in terms of promoting large brands through its trademark channels of...

May 26, 2016

Startups are facing a serious growth spurt thanks to the tech boom of the modern age. Bootstrapped or venture backed mini-companies are launching huge brands. Just look at Basecamp, or Dropbox, or any number of small scale operations that found themselves in the big leagues. We have seen both the benefits and the drawbacks of this increase in success. For...

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Apr 14, 2016

Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the growing digital world should be...

Mar 31, 2016

For every former client who returns for more work, entrepreneurs save the time and expense of searching for new clients. If every client became a repeat customer, businesses likely would soon find they had no need to market their services until they were ready to grow. Unfortunately, many professionals find that only some clients return and even then, requests...

Mar 31, 2016

The phrase, “content marketing” is a popular buzz phrase. But, do we really understand it? More importantly than being able to dissect the meaning of the phrase and all that it encompasses, what about just plain old doing it? Part of your overall strategy should also include SEO (search engine optimization) and social media promotion. In fact, it has...

Jan 27, 2016

Everyone is talking about video marketing. Only few actually do it, despite the fact that it’s one of the most effective channels you can use to boost your business. Are you thinking that you need a high-class video equipment to start? Or still not sure if you need to include video content in your marketing strategy or not? Well, do you know...

Jan 19, 2016

The Internet continues to make our lives easier with more developments coming on stream at a bewildering rate, and 2016 shows no signs of this trend abating. The advent of ‘wearable tech’, such as smart watches like the Apple Watch, the development of devices and objects being connected, as in the IoT (Internet of Things), and the huge rise of data storage...