Sep 23, 2013

Social networking apps connect users friends and followers from around the world. But new local apps allow users to create a more focused network of friends, neighbors and relationships. Local apps used to be simply Q&A based and with limited social connections and interactions. New geo-based networks encourage users in the same area to interact more; to see...

Sep 17, 2013

Bloggers were less focused on ROI and analytics and more focused on the human readers who were going to see their posts. They wanted to know how to bring in more readers and how to build a solid blogging community, using social media. Most also wanted to be more comfortable with the technical side of social media and integrating it with their blog, and were capable of following directions when given to them, even on technical issues.

Sep 13, 2013

Pinterest is one of the hottest social media networks around. Users create boards to collect and organize the things they love. Covering virtually every topic imaginable, it is perhaps no surprise Pinterest is used by millions. Here are some of the things that could cost you dear when using Pinterest, along with some great suggestions on how make the most from...

Sep 9, 2013

Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you are doing so in a unique way. This can be done even better over the...

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...

Aug 30, 2013

You may have noticed some new posts at Social Media Sun over the past couple of months. And our Facebook fanpage is active once more. After a short down period, we are happy to have things up and running again and we’re so very thankful for the readers who have stuck around, especially those of you who have been here since the start. We’re also grateful to those of you who are just joining us.

Aug 29, 2013

Twitter is a popular social networking site for many reasons: The open format of its posts and accounts (with the ability to make it private), the instant nature of information exchange, the way it utilizes hashtags to organize tweets, and the new trend of organizing Twitter chats for large scale communication. All of these have launched it into infamy for both...

Aug 23, 2013

Social media is one of the hottest topics in marketing these days. With the wide reaching applications of sites like Twitter, Facebook, LinkedIn, Reddit, Pinterest, StumbleUpon, Google+ and others, you can’t be surprised by its incredible popularity within the industry. Whole conferences are now dedicated to social media in action. How to follow and...

Aug 21, 2013

Content marketing is huge, even as we make a shift into a more social media way of running things. The two really go hand in hand, and it is important to focus equally on both to ensure you are getting the most out of your marketing strategy, It is not just about reach, but about generating loyalty in those being attracted to your brand. I think that most...