Oct 10, 2013

Building a community is a primary reason behind the existence of social media in a business context. Marketing yourself becomes easier if you can engage users and create a sense of togetherness with those who you are reaching out to. Networks realize this, and most of them are providing tools that let you do it. Google+, Facebook and LinkedIn have the best...

Sep 30, 2013

I’ve had a very positive feedback on my recent article on re-packaging Tweets. One of the most frequent questions was “How did you create those cool “Tweet this” links that allow users to tweet quotes from page”. Inline tweets are cool because they: Increase engagement with the post content Generate you more traffic Allows you to...

Sep 27, 2013

Create a custom newspaper with Paper.li and show gratitude at the same time! One day, something intrigued me when I checked my Twitter account. There was a mention of me saying I had contributed to something called Paper.li. I didn’t understand what Paper.li was, but I later found out they’re a relatively new platform for online publishing and curation....

Sep 26, 2013

  The list of successful companies who haven’t harnessed the power of Google to reach their users is a small one indeed. But while getting to the top of search results is an important aspect of internet marketing, it’s not the only way Google can be beneficial to your business. Google’s ad network, their image search functionality, and their...

Sep 23, 2013

Social networking apps connect users friends and followers from around the world. But new local apps allow users to create a more focused network of friends, neighbors and relationships. Local apps used to be simply Q&A based and with limited social connections and interactions. New geo-based networks encourage users in the same area to interact more; to see...

Sep 17, 2013

Bloggers were less focused on ROI and analytics and more focused on the human readers who were going to see their posts. They wanted to know how to bring in more readers and how to build a solid blogging community, using social media. Most also wanted to be more comfortable with the technical side of social media and integrating it with their blog, and were capable of following directions when given to them, even on technical issues.

Sep 13, 2013

Pinterest is one of the hottest social media networks around. Users create boards to collect and organize the things they love. Covering virtually every topic imaginable, it is perhaps no surprise Pinterest is used by millions. Here are some of the things that could cost you dear when using Pinterest, along with some great suggestions on how make the most from...

Sep 9, 2013

Tweets have a very short life: They go out and accumulate a few interactions and clicks (if you are lucky), but after that they go away pretty much unnoticed. So how to make the most of sharing your article with your Twitter followers? You can post the same link several times, as long as you are doing so in a unique way. This can be done even better over the...

Sep 3, 2013

Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy. Whether it is a new or existing social media account, an accurate audit will give us some perspective on where things are and how close we are to our goals. This is the first step I take with a new...