Jul 1, 2013

Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some case studies of the real effects of going viral. More often than...

Jun 27, 2013

Hashtags have been an increasingly popular and effective way to reach out to new communities and talk back to your customers. It can be a powerful way to build your brand and create the community around your topic. It’s still underused though. Nowadays that all three major social media sites have introduced hashtag support, think about infinite...

Jun 20, 2013

I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week but that doesn’t mean I’ll only...

Jun 17, 2013

Guest posts are getting old. Make no mistake, we wouldn’t be writing a guest post right now if we didn’t think it had tremendous value, and we ourselves have written a guide for advanced guest blogging strategy at SEOmoz. But relying too extensively on guest posts is a sign of stagnation and a lack of creativity. Maybe it’s time to try something different....

Jun 14, 2013

You have written a brilliant blog post. You know it is high quality because of the effort you put into it, the links you provides, the sources, the wit and information. It is absolutely perfect, and you hit the publish button with a feeling of accomplishment, pride and excitement. You just can’t wait for the world to see your post, and for the comments and...

Jun 4, 2013

When I started designing websites in 1998, there were very few tools to promote them and there were no resources available to learn how to use them effectively. You either had to figure out the unique ways to best promote your website through trial and error, or move on after finding out that nothing worked.   I reverse engineered methods that other people...

Dec 6, 2012

To say video is all the rage these days among inbound marketers would be an understatement. Articles, presentations, and chatter have proliferated in the online marketing ecosystem over the past few years. Camera and audio equipment is widely and pretty cheaply available, and YouTube will host anything for free. There are dozens of free video production...

Dec 5, 2012

One of my favorite tools to use for customer support is a frequently asked questions page (also referred to as a FAQ). These pages have been in use since the dawn of the Internet, and the concept behind them is simple; visitors will often have questions, and the majority of the time those questions have been asked and answered before.   A savvy website will...

Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...