Jul 23, 2012

One of the major talking points in social media at this point is how the circle of brand development is fractured with silos. To be considered fundamentally sound a social marketing strategy needs to address public relations, marketing, research and development, technology, customer support, sales, and a myriad of other disciplines that have traditionally been...

Jul 20, 2012

How does content go viral today? Well, it has to be shared and while we cannot expect every piece of content we create to go viral, we can work to give it the best chance of being shared as much as possible.   If you’re wondering why people aren’t sharing your content, take a look at the reasons below and see if any of them apply to you.   Your...

Jul 19, 2012

Almost immediately after the introduction of the +1 button, people began selling +1s with the attached claim that it would help your SEO; specifically, that getting more +1s improve your ranking in search results.   Most SEO professionals will agree that +1s help with SEO, and that concession is the end of the matter for most people. The truth is a...

Jul 18, 2012

When making a Facebook page, there are a few things you should know. First, you can create a fanpage or a regular personal account. You need to have a personal account in order to make a Facebook page, but for individuals the new subscribe feature can give your personal account as much reach as a branded page. In the past, fanpages were the only option for...

Jul 17, 2012

There have been lots of changes happening for Companies on LinkedIn by way of their Company Pages.  If you haven’t heard the news, here’s what you need to know.   First, there are over two million companies who have claimed their pages on LinkedIn. What are you waiting for? And, if you have a page but it’s been a while since you put it up: take a new...

Jul 16, 2012

Is a brand more than a logo? According to people selling social media management it is – it’s how your customers think of you, and they can address that through online customer relations. However, if you ask the graphic designer, he’ll let you know just how important the logo, the color scheme, and the design is to branding your company. Of course the...

Jul 13, 2012

The past several years have seen an incredible growth in social networking. Ten years ago people would have never been able to imagine the impact that sites such as Facebook, Linkedin, Pinterest, and Twitter would have on the lives of so many people all over the globe. Social networking has allowed the world to become more connected than it has ever...

Jul 12, 2012

I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University.  To me and, to many others in the social media sphere, the quintessential principles of personal branding begin and end with attributes – those seen by others and those inherently understood on a subconscious, emotional level.  In essence, it...

Jul 11, 2012

Banks, government institutions, insurers and ecommerce businesses are using your social media output to control your access to money, goods and services, sounds scary right!   OK let me give you an obvious positive instance of how social media monitoring can be good for society. Incidents like these give lobbyists and corporations ammunition to fight...