Apr 9, 2012

The first order of business for any website or blog is getting traffic. As an online marketing consultant I’ve always recommended a multi-faceted approach that utilizes every available tool, and implements design strategies that take advantage of the site’s primary traffic sources.   You shouldn’t put all of your eggs in one basket; optimize for...

Apr 6, 2012

While starting an online business may seem like a sprint – a blur of ups and downs, run and gun – Your social media marketing campaign should be more like a marathon. Building your social media brand takes time: Become relevant, have conversations, build loyalty; it’s a process that, if done correctly, will yield you positive results. You’ve got...

Apr 5, 2012

The most effective way to improve your employment outlook through social media is to network on LinkedIn.   I don’t think it’s a secret that social media can be an incredible resource for job seekers. Every day new statistics come out about the effect social media has on the job seeker market.  And yet Jullien Gordon, in his article 50 Job...

Apr 4, 2012

Celebrities are no strangers to social media and while there are many platforms for them to pursue, Twitter seems to be one of the most widely used. Not only is nearly every known celebrity on Twitter, many of them actually Tweet from their own accounts. Part of Twitter’s lure is the fact that average users are on the same level as Chad Johnson, Conan...

Apr 3, 2012

What sets blogs apart from traditional print or broadcast media is their real-time interactivity. Blogs are, in a sense, the topic statement in what once would have been a forum post.   The conversation has moved out of traditional forums and into a new realm that uniquely reflects the blogger’s personality and interests–an open salon where...

Apr 2, 2012

One of the more confusing aspects of quality content production is finding your online voice. Having a specific and consistent online voice is always a guideline given by editors when you guest blog, and you’ll often see voice cited as the strong point of some of the most successful bloggers.   When you try to explain it, you’ll often fall short. It’s...

Mar 30, 2012

We manage a dozen LinkedIn groups for ourselves and our clients. Every now and again we see a discussion posted: “Post your Facebook Business page here!” Does it help to cross promote your Facebook page?   The person who posted the discussion likely receives the most benefit in terms of fan base growth, but how engaged are those fans? Will they like...

Mar 29, 2012

Ever wonder why Facebook doesn’t have a dislike button? Judging by the people I follow and statements they have previously made, I don’t believe the average user wants to spend their time online debating politics and ranting; they want an atmosphere that is a shade lighter than the real world. If you’re an unpleasant friend on a social network,...

Mar 28, 2012

There is more to social media today than just chatting with friends. Marketing divisions for large organizations and tech savvy small business owners have been successfully advertising their products and services for some time now. However, there is a new trend in social media – one that works towards the greater good quite literally.   We are now...