Video ads on Facebook are on a surge. Most of the marketers are leveraging the power of video content to attract potential customers and provide a resonant brand experience. According to Hootsuite, a Facebook video lifts brand awareness to 67% as compared to a 40% lift by TV video ads.        Another post by Inc. shows that...

Jan 31, 2017

If you’re reading this article that means one of three things. You’re crafty, own a craft store or you love reading about ways to market on Facebook. Whatever brought you here, welcome. We love Facebook and we love crafters so we decided to create an article addressing both niches. No doubt as a craft store owner one of your top goals is to generate...

Jan 22, 2017

Facebook is one of the best place to start promoting your content, your brand, your product. If you are still hesitating, check out our infographic which gives you 5 great directions to get started + a bonus tool. We decided to focus our tips on content creators who want to expand their reach organically or by paying Facebook. We collected tips from our own...

Dec 11, 2016

The popularity of Facebook continues to be an effective method of social media marketing for authors and writers. The power of Facebook gives a direct line of communication between the author and the reader. By implementing the following essential, Facebook can showcase you as a prolific author readers should get to know. Facebook Essentials: Creating a Facebook...

Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...

Oct 20, 2014

So you’ve been invited (again) to play Candy Crush Saga! Great…another Facebook notification you care nothing about. Now, I know I’m not the only one that has friends who play Facebook games, and I have no problem with those who do. What I do have a problem with, is the constant notifications asking to help them “level up” or send them “gooey...

Dec 5, 2013

If you are lucky to be working on a thriving Facebook business page that has tons of engagement then this is a great opportunity for you to add value to the organization and the community. When you have a lot of people who are commenting on posts, sharing content, asking questions and require an immediate response then you need to make sure that you respond with...

Aug 19, 2013

Online marketers, Internet analysts and social media enthusiasts have intermittently predicted the demise of Facebook since the day it took the crown away from the now almost-forgotten MySpace. But just when it seems the chips are down for the online giant, Zuckerberg and Co. manage to come up with something new. In this case, the revolution involves embeddable...