Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...

Oct 20, 2014

So you’ve been invited (again) to play Candy Crush Saga! Great…another Facebook notification you care nothing about. Now, I know I’m not the only one that has friends who play Facebook games, and I have no problem with those who do. What I do have a problem with, is the constant notifications asking to help them “level up” or send them “gooey...

Dec 5, 2013

If you are lucky to be working on a thriving Facebook business page that has tons of engagement then this is a great opportunity for you to add value to the organization and the community. When you have a lot of people who are commenting on posts, sharing content, asking questions and require an immediate response then you need to make sure that you respond with...

Aug 19, 2013

Online marketers, Internet analysts and social media enthusiasts have intermittently predicted the demise of Facebook since the day it took the crown away from the now almost-forgotten MySpace. But just when it seems the chips are down for the online giant, Zuckerberg and Co. manage to come up with something new. In this case, the revolution involves embeddable...

Oct 22, 2012

Facebook- we all know it and love it or hate it, we know that it is an integral part of society today. Even if you don’t use Facebook yourself, you know what it is. You recognize their logo, you see companies advertising their pages on Facebook, you hear your friends talking about it and there’s a good chance your children are on it.   Facebook is the...

Oct 18, 2012

Facebook Bookclub week is coming to a close on Social Media Sun, and we hope that you’ve learned as much as we did about the world’s biggest social network. If you didn’t, there are still two days left, and it just so happens that we have saved the best for last.   The Inaugural #SMSchat with Mari Smith Today at 6:30pm EST we’re...

Oct 17, 2012

When it comes to marketing through social media channels, you can’t argue with the fact that Facebook has over a billion users now. There are half a billion people that you have the potential of reaching through Facebook that you couldn’t possibly reach through another network. When you consider that the average user logs in more often and spends more time...

Oct 16, 2012

We all love being a winner, right? Who doesn’t want to get something for free or come in first place in a competition? Facebook contests allow you to take advantage of a large user base that has a track record of contest participation.   It seems like everyone these days is using Facebook to give something away, but running a successful contest is not as...