Rise and Shine

Optimizing Landing Pages for Search Engines AND People

Optimizing Landing Pages for Search Engines AND People

Jun 27, 2014

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay...

Are You Engaging Clients With Great Branded Imagery?

Are You Engaging Clients With Great Branded Imagery?

Feb 13, 2014

Sitting on a lovely beach gives you some great time to reflect upon your navel and contemplate some of the finer aspects of your business (G&T in hand of course). I love travel photography. And it seems glamorous (until you realise that you are dripping onto your eyepiece and fogging up your lenses) but what I really love is emotionally connected to the...

5 Mistakes to Avoid for Content and Social Media Marketing Newbies

5 Mistakes to Avoid for Content and Social Media Marketing Newbies

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

6 Email Marketing Mistakes That Make You Look Spammy

6 Email Marketing Mistakes That Make You Look Spammy

Jan 8, 2014

Inevitably, if you send many emails, some of your email marketing will end up in the junk pile. Mail Chimp has great advice, so you don’t make Email marketing mistakes that make you look spammy. Using spammy phrases Click Here, Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, Urgent Matter — Spam Assassin assigns...

How To Get Bloggers To Link To Your Website

How To Get Bloggers To Link To Your Website

Dec 12, 2013

We all know that links are a big part of SEO don’t we? Regardless of what you do with your website, chances are you are going to need at least a few links to get those first few visitors, and unless your website is truly exceptional you’re going to need a solid link building strategy if you ever want to see page one of Google. There are plenty of ways to get...

How Many Social Media Business Listings Do You Really Need?

How Many Social Media Business Listings Do You Really Need?

Nov 13, 2013

We all know at this point that a social media presence is crucial for any business. It is perhaps the best way for direct customer engagement and boosting visibility on the web today. Everyone is doing it, and an entire rebranding effort can be pushed using a social media page. Not to mention other benefits like promoting sales and reaching a new target...

Twitter Ads Vs Facebook Promoted Stories Vs StumbleUpon Paid Discovery

Twitter Ads Vs Facebook Promoted Stories Vs StumbleUpon Paid Discovery

Jul 1, 2013

Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some case studies of the real effects of going viral. More often than...

Top 7 Tips for Humanizing Your Brand

Top 7 Tips for Humanizing Your Brand

Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the wrong reasons; in most cases,  just...

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