Rise and Shine

Webinar Marketing Trends to Adapt Your Content Marketing to

In the digital marketing world, more and more brands are using webinars to build community and position themselves as niche knowledge hubs. Short for web-based seminar, webinars offer an effective way to hold real-time video conferencing events to the audience in remote locations. Offering real-time interaction and connectivity between the presenter, guests, and...

3 Proven Ways To Gain Credibility As An Internet Marketer

Let’s start with the good news: internet marketing is more profitable than ever. No matter your industry or niche, chances are you can make good money online today. The reason is simple. More and more people use the internet now than before. According to Social Media Today, the total number of internet users across the world as of 1 January 2018 was...

How To Use FOMO In Your Digital Marketing Strategy

How To Use FOMO In Your Digital Marketing Strategy

Mar 14, 2018

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience...

What Happened When I Tried GetResponse For My Online Marketing Campaign

What Happened When I Tried GetResponse For My Online Marketing Campaign

Jul 26, 2016

My marketing strategy is about a 50/50 split between content and email at this point. But where my content marketing has been going gangbusters for the past several months, my email has been stalling a bit. I have implemented a couple of tips to boost it (like using exclusive content for subscriptions), but the boost in numbers are only temporary. Before long it...

People Love Stories: Why User-Generated Content Achieves Results

People Love Stories: Why User-Generated Content Achieves Results

May 18, 2016

At its root, user-generated content is simply people sharing their stories with each other. It is likely for this reason that user-generated content has proliferated across various types of media, including social media and gaming platforms. In fact, 70% of consumers trust peer recommendations over those of professionals. People love stories because they find...

Traditional Product Marketing In The Digital World

Traditional Product Marketing In The Digital World

Apr 14, 2016

Digital May Be Hot, But Traditional Still Sells Many companies have been caught on the wave of digital marketing lately, but forgetting about more traditional methods can prove costly. There’s no doubt about it, the rise of the Internet has been a boon for marketers the world over. However, savvy marketing execs know that the growing digital world should be...

10+ Reminders To Master Content Marketing Without Breaking a Sweat (+ SEO!)

10+ Reminders To Master Content Marketing Without Breaking a Sweat (+ SEO!)

Mar 31, 2016

The phrase, “content marketing” is a popular buzz phrase. But, do we really understand it? More importantly than being able to dissect the meaning of the phrase and all that it encompasses, what about just plain old doing it? Part of your overall strategy should also include SEO (search engine optimization) and social media promotion. In fact, it has...

How To Build Traffic Without Relying On Google Rankings

How To Build Traffic Without Relying On Google Rankings

Jun 22, 2015

If you own a website, you aren’t getting anywhere unless you figure out how to boost your traffic. Even when you begin to get consistently high visitor numbers, you are always looking for more. Organic traffic isn’t always easy to come by, and we have a tendency as webmasters to lean pretty hard on Google to get us there. The only problem is that to...

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