Dec 3, 2012

Not everyone needs to be on social media. There, I said it. I know that sounds strange coming from someone who eats, sleeps and breathes social for a living, but doing social wrong is worse than avoiding it altogether.   So why would I oppose everyone and their dog being on social? Because too many are doing it for the...

Nov 20, 2012

People discriminate against others every day without even realizing it. Real Estate agents often limit showings to neighborhoods based on a buyer’s ethnicity. Financial institutions often show discrimination when offering loans based on age, sex and race.   These instances are centered around face-to-face...

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize...

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online...

Oct 26, 2012

Can you make my content go viral?   Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content virility will...

Oct 2, 2012

In its simplest form, Marketing is the act of satisfying the wants and needs of a population. Everything from market research to advertising are meant to do one thing; to put a product or service offering in the hands of as many consumers as possible.   Early examples of innovative marketing campaigns are the Sears and...

Aug 21, 2012

Have you ever wondered why social media users hold such strong opinions? This year’s Presidential election has warmed the American political landscape, almost to a boiling point. Citizens are letting their beliefs dictate their actions, turning everyone who has an opinion to become a messenger to those who lack a strong...

Jul 27, 2012

How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place?   If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these...