Rise and Shine

Yes, You Can Still Build Links!

Yes, You Can Still Build Links!

May 30, 2015

One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your...

5 Ways The Cloud Has Changed Marketing

5 Ways The Cloud Has Changed Marketing

May 12, 2015

Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however,...

The Impact of FUFISM on Search Engine Results

The Impact of FUFISM on Search Engine Results

Apr 30, 2015

FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended...

Inbound Marketing Strategies for a Holiday Campaign

Inbound Marketing Strategies for a Holiday Campaign

Apr 24, 2015

Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports,...

39 Ways to Increase Email Open Rates

39 Ways to Increase Email Open Rates

Apr 15, 2015

Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require...

The Beginner’s Guide to Evaluating Your Content Performance

The Beginner’s Guide to Evaluating Your Content Performance

Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Email Testing Mistakes That You Need To Avoid

Email Testing Mistakes That You Need To Avoid

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Overcoming Social Media Hurdles: MyBlogU Interview

Overcoming Social Media Hurdles: MyBlogU Interview

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

More in Social Media (8 of 8 articles)
Photo of Dana Lange


...

Facebook

YouTube