Aug 10, 2012

The London Olympics is being billed as the first social media Games and it is likely to offer a unique experience for Olympic fans everywhere. The format of Olympic competition, as well as the International nature of the games make it especially suited for social media. There are more people using social networking sites than every before, and the Olympic games...

Jul 25, 2012

You cannot log in to Facebook without being exposed to some form of idealogical discourse these days. With the upcoming election on the horizon and worsening economy, political tensions are on the rise. Social media has brought issues like abortion and LGBT rights to the forefront, leading users to cry foul when large public companies take a polarizing stand in...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have achieved.   The truth is that sheer volume doesn’t exactly equal...

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions...

Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...

Apr 25, 2012

As a blogger, anything that can save you time without compromising your integrity is a good idea. You can use your RSS feed to send updates to Twitter and Facebook, combining several actions with publishing.   Most bloggers rely on two primary traffic sources: search engine traffic and traffic that is referred from social networking sites such as Facebook...

Apr 19, 2012

I have been marketing my articles on Twitter since July 03, 2008. In that time, I’ve gathered approximately 32,000 followers and I’ve Tweeted about business, sports, having babies, writing tips, social media, marketing, Twitter itself and loads of other things that are of special interest to both me and my followers.   I’ve also been managing Twitter...

Apr 16, 2012

BufferApp is a fantastic tool to schedule tweets and help you manage the content that you put out to your Twitter stream. It also works for Facebook, and now LinkedIn as well. Not only does it allow you to simultaneously post to both places, it also helps you schedule these messages to go at just the right time of the day to have the full effect you...