Aug 28, 2012

The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online? You’ve been told that you need to be on Facebook or that your business needs a Twitter so you set up your accounts, eagerly awaiting the masses… only the masses...

Aug 27, 2012

Living in Kentucky, I grew up watching college basketball. The citizens here take it very seriously, and the loyalty to the University of Kentucky Wildcats extends far outside the city of Lexington, all the way to the fringe edges of the state. When you live in Kentucky you either bleed blue, or you live in Louisville.   Knowing how seriously that the...

Aug 14, 2012

For years social networkers have passed on chain letters that Facebook would start charging for membership. At first people were quick to point out that they would never pay for access to Facebook. Over time however, the consensus changed and I slowly started seeing more people agreeing that since Facebook was so ubiquitous and useful, a nominal fee for using it...

Aug 9, 2012

Google is the most popular search engine on the planet, and it should be at the top of your list when it comes to digital marketing. Google Places for Business, the directory listing of businesses that displays photos, reviews and important facts about your business such as contact information and hours, has now transformed into Google+ Local. So what is this...

Aug 8, 2012

With Google’s latest algorithm updates, guest blogging has never been more popular as an SEO tactic. Traditionally the majority of guest bloggers were readers who had some experience in a given niche and were looking for an opportunity to expand their reach. Now there are thousands of SEOs outsourcing blog posts to countries were writing is cheap (but grammar...

Aug 3, 2012

A company logo should be designed with care and precision. Making it flexible, using sketch pads, avoiding trends, considering shapes and getting the right feedback are some of the things to consider.   How to Make Your Company Brand Logo Stand Out? When your organization is facing threats from competitive forces,  creating an impressive brand symbol can...

Aug 2, 2012

Do you remember the first time you heard the term ROI? How about Klout? Did you use to think viral meant contagious (in a bad way)? Didn’t branding used to involve a red-hot iron and cattle? Social media marketing can sound like a foreign language if you’ve just set foot in this industry. It is sometimes intimidating to see a large community...

Jul 25, 2012

You cannot log in to Facebook without being exposed to some form of idealogical discourse these days. With the upcoming election on the horizon and worsening economy, political tensions are on the rise. Social media has brought issues like abortion and LGBT rights to the forefront, leading users to cry foul when large public companies take a polarizing stand in...