Jan 2, 2014

Once a company identifies best practices in sales enablement, the question becomes, “How do we carry out and model the appropriate sales behavior through training inexpensively and effectively?” The answer lies in developing a shift toward more video integration with learning strategies. In general, companies using video have recognized the growing need for...

Dec 23, 2013

On November 14, 2013, Circuit Judge Denny Chin ended a long battle over a copyright dispute between Google the search engine and The Authors Guild by siding with Google. The Guild and some of its members sued Google in a class action lawsuit late in 2005 in response to Google scanning their books for its Google Books and online library projects. Judge Chin...

Dec 20, 2013

Twitter algorithm is still unclear to many, even experienced, users. What’s the life of the tweet? How many people will be able to see it? Why (why not) will some one see it and where? Here’s a very quick visualization to get the facts straight! What will I see on Twitter? So someone tweets something. Will you see it? If you follow that person, you...

Dec 16, 2013

You would be hard pressed to find anything the social media hadn’t had at least some impact on. From the early days of Friendster to the modern days of Twitter, we have seen the whole of the world become more connected with the introduction of these communication marvels. One particularly strong example of this impact is the travel industry. Two elements...

Dec 12, 2013

We all know that links are a big part of SEO don’t we? Regardless of what you do with your website, chances are you are going to need at least a few links to get those first few visitors, and unless your website is truly exceptional you’re going to need a solid link building strategy if you ever want to see page one of Google. There are plenty of ways to get...

Dec 9, 2013

Your business logo is one of the smallest elements in your brand identity arsenal, yet it carries the most tremendous marketing weight. It’s like an ant hard at work in the ecosystem, tirelessly conveying far more than its share, because the most effective logo is … Small in Size, Big on Impact Ant species range in size from .08 to 1 inch, being among the...

Dec 6, 2013

When you meet brands in person, it’s crucial that you sound competent when you open your mouth. This eBook will elaborate on cool ways to test the waters so you can determine if being a brand ambassador is right for you. This book also contains key terminology that you can learn in less than a day. When you attend brand events, you can walk away with a...

Dec 5, 2013

If you are lucky to be working on a thriving Facebook business page that has tons of engagement then this is a great opportunity for you to add value to the organization and the community. When you have a lot of people who are commenting on posts, sharing content, asking questions and require an immediate response then you need to make sure that you respond with...

Dec 2, 2013

Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012, thanks to the emergence of IM apps and social media in general. Ok, so apparently email seems to have fallen out of favor. Or is it really? Mckinsey’s survey has...