Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Jan 8, 2014

Inevitably, if you send many emails, some of your email marketing will end up in the junk pile. Mail Chimp has great advice, so you don’t make Email marketing mistakes that make you look spammy. Using spammy phrases Click Here, Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, Urgent Matter — Spam Assassin assigns...

Jan 6, 2014

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the...

Jan 2, 2014

Once a company identifies best practices in sales enablement, the question becomes, “How do we carry out and model the appropriate sales behavior through training inexpensively and effectively?” The answer lies in developing a shift toward more video integration with learning strategies. In general, companies using video have recognized the growing need for...

Dec 23, 2013

On November 14, 2013, Circuit Judge Denny Chin ended a long battle over a copyright dispute between Google the search engine and The Authors Guild by siding with Google. The Guild and some of its members sued Google in a class action lawsuit late in 2005 in response to Google scanning their books for its Google Books and online library projects. Judge Chin...

Dec 20, 2013

Twitter algorithm is still unclear to many, even experienced, users. What’s the life of the tweet? How many people will be able to see it? Why (why not) will some one see it and where? Here’s a very quick visualization to get the facts straight! What will I see on Twitter? So someone tweets something. Will you see it? If you follow that person, you...

Dec 16, 2013

You would be hard pressed to find anything the social media hadn’t had at least some impact on. From the early days of Friendster to the modern days of Twitter, we have seen the whole of the world become more connected with the introduction of these communication marvels. One particularly strong example of this impact is the travel industry. Two elements...

Dec 12, 2013

We all know that links are a big part of SEO don’t we? Regardless of what you do with your website, chances are you are going to need at least a few links to get those first few visitors, and unless your website is truly exceptional you’re going to need a solid link building strategy if you ever want to see page one of Google. There are plenty of ways to get...

Dec 9, 2013

Your business logo is one of the smallest elements in your brand identity arsenal, yet it carries the most tremendous marketing weight. It’s like an ant hard at work in the ecosystem, tirelessly conveying far more than its share, because the most effective logo is … Small in Size, Big on Impact Ant species range in size from .08 to 1 inch, being among the...