Jan 27, 2014

If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business directly on the social media site. What you pay is going to depend strictly on how many clicks you receive based on your budget. But while...

Jan 22, 2014

Are you looking for a creative way to showcase your business or website? Why not embrace video marketing? Creating videos is a highly successful marketing strategy. However, it is one that requires a bit of thought and effort. This can make the task seem daunting. However, there is nothing to fear! There are tons of great ways to embrace video marketing. From...

Jan 18, 2014

So, your company has seen a few great GoDaddy commercials and your thinking, “We should do something like that.” Before you do, make sure to take a few things into consideration. Let’s start with the beginner’s video editor (guide in-reverse) on what not to do. It’s easy to get caught up with the hype of (viral-) video marketing, whether it’s on...

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Jan 8, 2014

Inevitably, if you send many emails, some of your email marketing will end up in the junk pile. Mail Chimp has great advice, so you don’t make Email marketing mistakes that make you look spammy. Using spammy phrases Click Here, Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, Urgent Matter — Spam Assassin assigns...

Jan 6, 2014

Groupon has moved from daily deals into getaways, goods and experiences. And despite several controversial episodes, the site has remained remarkably popular. What’s behind the Groupon effect? And what can marketers learn from its phenomenal growth? The Origins of Groupon Groupon is founded on the principles of cooperative purchases. In order to get the...

Jan 2, 2014

Once a company identifies best practices in sales enablement, the question becomes, “How do we carry out and model the appropriate sales behavior through training inexpensively and effectively?” The answer lies in developing a shift toward more video integration with learning strategies. In general, companies using video have recognized the growing need for...

Dec 23, 2013

On November 14, 2013, Circuit Judge Denny Chin ended a long battle over a copyright dispute between Google the search engine and The Authors Guild by siding with Google. The Guild and some of its members sued Google in a class action lawsuit late in 2005 in response to Google scanning their books for its Google Books and online library projects. Judge Chin...

Dec 20, 2013

Twitter algorithm is still unclear to many, even experienced, users. What’s the life of the tweet? How many people will be able to see it? Why (why not) will some one see it and where? Here’s a very quick visualization to get the facts straight! What will I see on Twitter? So someone tweets something. Will you see it? If you follow that person, you...