Aug 23, 2013

Social media is one of the hottest topics in marketing these days. With the wide reaching applications of sites like Twitter, Facebook, LinkedIn, Reddit, Pinterest, StumbleUpon, Google+ and others, you can’t be surprised by its incredible popularity within the industry. Whole conferences are now dedicated to social media in action. How to follow and...

Aug 21, 2013

Content marketing is huge, even as we make a shift into a more social media way of running things. The two really go hand in hand, and it is important to focus equally on both to ensure you are getting the most out of your marketing strategy, It is not just about reach, but about generating loyalty in those being attracted to your brand. I think that most...

Aug 19, 2013

Online marketers, Internet analysts and social media enthusiasts have intermittently predicted the demise of Facebook since the day it took the crown away from the now almost-forgotten MySpace. But just when it seems the chips are down for the online giant, Zuckerberg and Co. manage to come up with something new. In this case, the revolution involves embeddable...

Aug 13, 2013

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media. Here are five things my kids have taught me about social media.

Aug 9, 2013

Getting RSS subscribers, twitter followers, and email subscribers is absolutely key to building a successful blog. This is true in every niche and business blogs as well. Here are 4 plugins that will help boost your subscriber counts. 1. Comment Redirect Comment Redirect is a plugin by Joost de Valk. It’s functionality is simple and it does exactly what...

Aug 6, 2013

I heard an amusing story the other day. Someone had created a hashtag and had been using it to market their website. A smattering of followers began to use it in reference to that site, and then it was used for occasional Twitter chats. … After some time another person began to use it for their needs.Most of the people reading this are probably thinking...

Jul 30, 2013

Social media for business is not a new concept. However, many brands and businesses are learning with each passing day that there are new, unique ways to reach their target market. Successful social media marketing is about more than just pimping your latest product or service; it’s about building lasting relationships and consumer trust.

Jul 12, 2013

If you’ve noticed that Twitter ads have been filling your timeline more frequently in recent months, or that every time you’re searching for suggested people to follow or looking for news stories you’re confronted with an ad, then there is good reason for this. No, Twitter hasn’t secretly been taken over by Facebook and plastered with advertising. In...

Jul 9, 2013

{From Ann: At Social Media Sun we would love to regularly feature expert case studies we could all learn from. Today’s article is one perfect example of such a case study looking into the different destinies of two related hashtags} When Edward Snowden started making his revelations about NSA’s PRISM surveillance program, he said explicitly that he...