Aug 19, 2013

Online marketers, Internet analysts and social media enthusiasts have intermittently predicted the demise of Facebook since the day it took the crown away from the now almost-forgotten MySpace. But just when it seems the chips are down for the online giant, Zuckerberg and Co. manage to come up with something new. In this case, the revolution involves embeddable...

Aug 13, 2013

While everything has its proper place, my children have taught me a lot about business and how to react in business situations. They’ve also taught me a great deal of patience and not to react until I have the full story from all sides. These life lessons have taught me a lot about using and working in social media. Here are five things my kids have taught me about social media.

Aug 9, 2013

Getting RSS subscribers, twitter followers, and email subscribers is absolutely key to building a successful blog. This is true in every niche and business blogs as well. Here are 4 plugins that will help boost your subscriber counts. 1. Comment Redirect Comment Redirect is a plugin by Joost de Valk. It’s functionality is simple and it does exactly what...

Aug 6, 2013

I heard an amusing story the other day. Someone had created a hashtag and had been using it to market their website. A smattering of followers began to use it in reference to that site, and then it was used for occasional Twitter chats. … After some time another person began to use it for their needs.Most of the people reading this are probably thinking...

Jul 30, 2013

Social media for business is not a new concept. However, many brands and businesses are learning with each passing day that there are new, unique ways to reach their target market. Successful social media marketing is about more than just pimping your latest product or service; it’s about building lasting relationships and consumer trust.

Jul 12, 2013

If you’ve noticed that Twitter ads have been filling your timeline more frequently in recent months, or that every time you’re searching for suggested people to follow or looking for news stories you’re confronted with an ad, then there is good reason for this. No, Twitter hasn’t secretly been taken over by Facebook and plastered with advertising. In...

Jul 9, 2013

{From Ann: At Social Media Sun we would love to regularly feature expert case studies we could all learn from. Today’s article is one perfect example of such a case study looking into the different destinies of two related hashtags} When Edward Snowden started making his revelations about NSA’s PRISM surveillance program, he said explicitly that he...

Jul 1, 2013

Can a content piece go viral just because we have full faith in it? – no Can a content piece go viral just because we are doing our best promoting it? – no Viral effect is mostly accidental. You can hardly predict it We’ve talked a lot about going viral. Last week I listed some case studies of the real effects of going viral. More often than...

Jun 27, 2013

Hashtags have been an increasingly popular and effective way to reach out to new communities and talk back to your customers. It can be a powerful way to build your brand and create the community around your topic. It’s still underused though. Nowadays that all three major social media sites have introduced hashtag support, think about infinite...