Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems and to offer the solution, social media becomes a customer...

Jun 5, 2012

  Even though Facebook stock didn’t soar to 100$ per share during its first day of trading on NASDAQ, the platform has surpassed all expectations in terms of sheer size and potential reach. Online social networking and sharing has been officially adopted by the masses as a primary leisure activity, and it looks like social media will be around for a long time...

May 31, 2012

Google Analytics is ubiquitous in web development, and as far as most people are concerned is the only viable source of information tracking for their website. Installing analytics on your website is the first step in understanding how visitors are finding your website. Understanding how visitors are finding your website is the first step in improving your...

May 30, 2012

Did you wake up one day and find out that another cute, cuddly animal just attempted to destroy your livelihood? Passive income websites almost exclusively depend on organic search traffic, so any traffic lost as a result of algorithm changes can do massive damage.    After months or years of exploiting a certain set of guidelines, changes to search...

May 28, 2012

There is a disturbing amount of content floating around on the Internet pitting Social Media against SEO. In the last two months I’ve read a dozen articles, looked over a pair of infographics and joined in a forum debate on which one is a better investment of your time and money.   This is one of the problems with the Internet in general. Something that...

May 24, 2012

I realize setting goals is an important part of being successful. I have daily goals set for what I want to accomplish, monthly goals set for which metrics I want to increase, and yearly goals for what I want to do with my business. I ended up missing an important goal though, and when it comes to networking it’s the one type of goal setting you need...

May 22, 2012

Google+ is a social platform still new to many people. If you’ve been waiting to take the plunge, now is a great time to jump in.   Google+ is actually a very powerful business tool when you know how to use it correctly. It can help you make connections with the right types of people and using it will also add a highly visible profile to Google search...

May 21, 2012

Before the popularity of the Internet, businesses never had to worry too much about reputation management since most of their branding and marketing efforts were controlled by them, and the only impact customers had was word of mouth to their small group of friends and family.   Today, businesses are not in control over their branding the way they used to...

May 16, 2012

Facebook’s IPO is scheduled to hit the market Friday. It has been a long time coming; the Palo Alto based tech social networking site has eluded Wall Street much longer than tech startups are supposed to.   Now it seems the only reason that they’re taking this step is because they’ve grown too big to keep their financial information private and no...