Mar 26, 2012

Facebook has made several changes over the last few months to make it harder for businesses to connect with consumers without spending money for advertising. The EdgeRank algorithm filters out all but 16 percent of status updates for the average user and the new timeline format for brand pages has taken away many of the opportunities that small business had to...

Mar 21, 2012

For the last couple of years at least, there have been a few questions rolling around the world of social media. Like the Energizer bunny, these questions seem never to run out of steam. For example, “Is there an ROI for social media marketing?” Boy have we beaten that dead horse. Oddly though, people seem not to get tired of these circular debates. We keep...

Mar 15, 2012

As a freelance writer and social media marketer, I’m always looking for new social media sites to delve into as well as new ways to promote my digital content. Like many Internet users of the world, I quickly became hooked on Pinterest, but only recently began promoting my content using through the Pinterest network.   Whether you are a writer, article...

Mar 14, 2012

By and large, consumers expect businesses to be in the social space.  While it is unrealistic to think that most businesses will hire a dedicated community manager to build and maintain a social “community,” some quality time spent planning how to most effectively reach your target audience can help make a stronger impact with the resources you invest in...

Mar 13, 2012

So is social media a fad?  A few years ago there was a “gold rush” to establish a presence on the web.  Every business just had to make their claim on the internet real estate by setting up a website.   Just build it and they will come.  Nothing could have been further from the truth.  Today the “gold rush” is claiming a presence in social...

Mar 8, 2012

One question people ask me more than any other in regards to my freelance writing business is how to promote your online writing through social media. Social media is incredibly popular today. It keeps us connected in ways that didn’t exist before. It’s an excellent platform for writers, journalists and poets to promote their work, connect with readers...

Mar 5, 2012

As expansive as the use of social media is in 2012, especially for middle income Americans, it would be naïve to think that Facebook and other social media platforms will not play a large role in the Presidential election this year.   Barack Obama has been called the first digital President, and whoever his opponent is in November will not overlook the...

Feb 29, 2012

The other day, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. I explained I had just given the opening keynote at the Retail...