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Optimizing Landing Pages for Search Engines AND People

Optimizing Landing Pages for Search Engines AND People

Jun 27, 2014

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay...

Tools For Marketing Your Content (That Aren’t Twitter or Facebook)

Tools For Marketing Your Content (That Aren’t Twitter or Facebook)

Jun 16, 2014

Facebook and Twitter are both valuable tools for marketing your content, yadda yadda yadda… we have all heard this song and dance before. It isn’t untrue, as they are the two biggest social networks that have become stalwarts in the promotion of both content and brands. But we already know what they are, and we know how to use them. Because they are...

6 Handy Social Media Extensions for Chrome

6 Handy Social Media Extensions for Chrome

Jun 9, 2014

Keeping up with social media can be time-consuming as well as tedious if you do not have the right tools. Applications such as HootSuite and Buffer allow you to post to more than one social media network at one time, saving you time and reducing the effort involved. Some tools also allow you to keep up with notifications, tweets, comments, and the rest all in...

A Step-by-Step Guide to Measuring What Twitter Contributes to your Bottom-line

A Step-by-Step Guide to Measuring What Twitter Contributes to your Bottom-line

Jun 4, 2014

Twitter has arrived and entrenched itself as an indispensable marketing channel for both B2B and B2C brands alike. What started out as engaging with customers using a free and quick social platform has now transformed into the fine art of extracting value out of every interaction and co-relating them with the gold standard in measurable returns – SALES. So how...

How I Stopped Doing Guest Blogging and Earned Quality Blog Links in Travelling Industry

How I Stopped Doing Guest Blogging and Earned Quality Blog Links in Travelling Industry

May 12, 2014

I would like to share my own experience on how to build a win-win relationship with real popular bloggers in travel industry and earn quality links for your customer. The article is quite long, but it is worth to read to the end as it gives actionable plan of actions and lots of takeaways. So shall we start? The concept I will suggest seems quite common from the...

6 Great Image Tools to Spruce Up Your Website

6 Great Image Tools to Spruce Up Your Website

May 5, 2014

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

3 Easy Ways to Pay Attention to Your Connections

3 Easy Ways to Pay Attention to Your Connections

Apr 29, 2014

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...

The Process Behind Great (Contracted) Content

The Process Behind Great (Contracted) Content

Apr 14, 2014

Building great content is hard work. Not only do you have to worry about getting people to read it, but readers must also remember the content as well as be motivated enough to share it with others. And on top of all that, the content must help you further the reach of your brand. And while this may seem obvious when creating content for your own business, these...

Why Your Business Needs Social Customer Service And How To Make It Effective

Why Your Business Needs Social Customer Service And How To Make It Effective

Mar 19, 2014

Emerging technology has raised the stakes in the way we conduct business today. The consumer has now taken a primary role in forming company’s product lines and service offerings. The fostering of customer relationships is evolving; communication with consumers must be superb. Consumers have the capability to flood the web and social media platforms with...

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