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Facebook Marketing Infographic for 2015

Facebook Marketing Infographic for 2015

Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...

How to Use Pinterest to Drive More Traffic to Your Website

How to Use Pinterest to Drive More Traffic to Your Website

Mar 20, 2015

Pinterest. It’s become a Social Media Hero and is driving traffic to thousands of websites daily. It’s simple to use, and has great advantages in driving traffic to your business over other social media. Pinterest pins are accompanied by a lot of metadata. That’s not only important for Search Engines, it matters to users who are searching on...

Busting Presentation Myths [Infographic]

Busting Presentation Myths [Infographic]

Mar 16, 2015

Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make should be made...

Spring Forward With a Renewed Look for Your Brand

Spring Forward With a Renewed Look for Your Brand

Mar 9, 2015

Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or...

The Ultimate Guide to Hashtags #hashtagprimer

The Ultimate Guide to Hashtags #hashtagprimer

Mar 2, 2015

The answer to “What the heck’s a hashtag?” Infographic explains what a hashtag is, how to use it across multiple social networks, the etiquette for each social network, and examples of popular hashtags. Offers 64 tactics to using hashtags, organized in 8 categories, for a potential 4 million possible combinations of how to use hashtags to...

The Beginner’s Guide to Evaluating Your Content Performance

The Beginner’s Guide to Evaluating Your Content Performance

Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Email Testing Mistakes That You Need To Avoid

Email Testing Mistakes That You Need To Avoid

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Start-ups: 5 Not So Obvious Things To Consider For Your Business

Start-ups: 5 Not So Obvious Things To Consider For Your Business

Feb 18, 2015

Since the recession in 2006, there has been a growing appetite for people to start their own businesses and over 1 million start ups are launched worldwide each year. Unfortunately, not all of these are successful, with research suggesting that half of all UK start ups will fail within 5 years. How can you give your start up the best possible chance of...

Guidelines for Your Writers and Bloggers Please

Guidelines for Your Writers and Bloggers Please

Feb 9, 2015

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

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