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3 Smart Ways Retailers Can Boost Twitter Engagement

3 Smart Ways Retailers Can Boost Twitter Engagement

Jul 5, 2018

Do you want to generate more engagement on Twitter? Looking for tried and tested ways to get more RTs, likes, replies, and make a bigger splash on the micro-blogging platform? Then you are in the right place. With over 330 million monthly active users and an overall ad engagement increase of 99% coupled with higher CTR across all ad formats year-over-year in Q3...

3 C’s of Content Creation

3 C’s of Content Creation

Jun 27, 2018

Content creation takes place everywhere these days. There are more blogs, content sites, online magazines, and so much more that no one could ever count. The number would be astronomical! With creating content comes some basics that I see overlooked day in and day out. These are really simple things too! If you are publishing articles and posts online on a...

10 Local Platforms that Give Your Business a Profitable Local Footprint [Updated]

10 Local Platforms that Give Your Business a Profitable Local Footprint [Updated]

Jun 26, 2018

Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking. Forget about people to people interaction, it’s even impacted the way businesses connect with their customers. Social media marketing has allowed businesses to...

Google’s Mobile-First Index: What It Is and How to Get Ready

Google’s Mobile-First Index: What It Is and How to Get Ready

May 6, 2018

Google, back in April of 2015, drew a virtual line in the sand. And this line was all about mobile-friendliness. If a website did not cut it, it got cut. Some nicknamed it “mobilegeddon” and advised that if your site was not responsive or mobile-friendly, it had to get that way, and quickly. Google now has come out with mobile-first indexing. What...

3 Easy Ways to Pay Attention to Your Connections

3 Easy Ways to Pay Attention to Your Connections

Apr 28, 2018

We spend a lot of time on social media networks – updating, sharing, liking, connecting. Once we have made our connections and work hard to continue to make more, we must remember to reconnect with those we have met and shared with along the way. It can be so easy to say, “Whew, I received X new Facebook Likes this week” or “I got X new Twitter...

5 Tiny Homepage Hacks With Massive Conversion Impact

5 Tiny Homepage Hacks With Massive Conversion Impact

Mar 25, 2018

It’s excruciating and we both know it. How on earth can the most visited page on your site bring in so little? I’m talking about your homepage. Typically, for the majority of websites, the homepage receives more than 50% of all visitor traffic. And yet most businesses have very little to show for it. No better leads. No rapid list growth. No hike in...

How To Use FOMO In Your Digital Marketing Strategy

How To Use FOMO In Your Digital Marketing Strategy

Mar 14, 2018

Social media has undoubtedly changed the way we communicate, interact and consume content. Additionally, these shifts have provided that also brands must act according to the new social dynamics the digital media landscape has introduced. Thus, if you wish to succeed in social media marketing, you must take into account what makes your audience...

AI And ML; Just Good For Business, Or Bad For Humanity?

AI And ML; Just Good For Business, Or Bad For Humanity?

Feb 19, 2018

Ominously, people we count on for the big answers warn us that advances in artificial intelligence (AI) may be leading to the eventual obliteration of human society. Elon Musk is quoted as stating, “I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react…” And, Stephen...

Guidelines for Your Writers and Bloggers Please

Guidelines for Your Writers and Bloggers Please

Dec 20, 2017

If you contract or employ writers or bloggers it is always helpful to both parties if guidelines are created and shared from the beginning. This not only ensures that they know exactly what you want and expect, but that you get precisely what you need. A brief set of guidelines provided at the start can save you each a lot of time and aggravation as you continue...

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