Dec 9, 2021

Social media is no longer just a place for small talk — it’s an opportunity to make big bucks and significantly boost ROI. According to Sales For Life, companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. The same study revealed that B2B sellers who embrace social selling are 72% more likely to...

Nov 1, 2021

As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online...

Sep 23, 2021

Governments all over the world want to get their hands on user data from Google for a variety of purposes. Google started tracking the number of these requests in 2010, and has released these numbers in transparency reports every six month. This week, with the search giant’s sixth transparency report, it’s clear to see that these requests are ...

Sep 20, 2021

Almost everyone that runs a website or blog, or handles online promotion in any way uses some type of analytics software. There are lots of benefits that can be derived from measuring your progress, and it’s so ingrained in online marketing that users give little thought to how it fits in their strategy. Some more savvy marketers are now figuring out how to...

Aug 9, 2021

As a business owner, you’re always on the lookout for ways to grow your business. Spotting growth opportunities is one of the basics of business development. Affiliate marketing is one of the fastest and easiest ways to scale your business without working like a slave. The numbers make a strong case for affiliate marketing: 15% of digital media...

Jul 27, 2021

You can concentrate on the technology and marketing principles all you want, but a large part of digital marketing falls back on your unique branding that stems from basic choices you make during the development stages of your business. Your name, logo and other less controlled associations will play a part in public perception for the life of your business, so...

Jul 11, 2021

Updated: July 11, 2021 They say … create quality content and the traffic, back links, rankings, and social media signals will come pouring in like rain? Sounds good, but dare I say, a little “too good to be true”. Truth is you can keep churning out some of the best quality articles or blog posts in your niche and it will hardly do anything. It’s like a...

Jun 20, 2021

Social networks almost always offer an array of privacy settings and sharing filters, but most privacy features are as different as they are confusing. As soon as you figure out one network, they change the settings or the layout, or you find out that you’ve misunderstood the privacy settings all along. Social networks almost always offer an...

May 12, 2021

When it comes to website security, you may not be doing all that you could to keep your property safe. And if you are lax in this regard, you may also be putting the private information of your employees, business partners, and customers in danger. You will need to take the issue of website security very seriously indeed in order to maintain a site that is free...