Apr 15, 2015

Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require...

Mar 25, 2015

64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most...

Mar 20, 2015

Pinterest. It’s become a Social Media Hero and is driving traffic to thousands of websites daily. It’s simple to use, and has great advantages in driving traffic to your business over other social media. Pinterest pins are accompanied by a lot of metadata. That’s not only important for Search Engines, it matters to users who are searching on...

Mar 16, 2015

Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make should be made...

Mar 9, 2015

Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or...

Mar 2, 2015

The answer to “What the heck’s a hashtag?” Infographic explains what a hashtag is, how to use it across multiple social networks, the etiquette for each social network, and examples of popular hashtags. Offers 64 tactics to using hashtags, organized in 8 categories, for a potential 4 million possible combinations of how to use hashtags to...

Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Jan 26, 2015

Are you wasting your time and money? 2015 is the year to get really serious about optimizing your social media strategy. The first step is to upgrade the tools you use. With 2000+ marketing technology tools to choose from, this is no easy task. For the purposes of this post we’ll focus on two types of social media related tools: management and...