Mar 16, 2015

Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make should be made...

Mar 9, 2015

Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or...

Mar 2, 2015

The answer to “What the heck’s a hashtag?” Infographic explains what a hashtag is, how to use it across multiple social networks, the etiquette for each social network, and examples of popular hashtags. Offers 64 tactics to using hashtags, organized in 8 categories, for a potential 4 million possible combinations of how to use hashtags to...

Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Jan 26, 2015

Are you wasting your time and money? 2015 is the year to get really serious about optimizing your social media strategy. The first step is to upgrade the tools you use. With 2000+ marketing technology tools to choose from, this is no easy task. For the purposes of this post we’ll focus on two types of social media related tools: management and...

Jan 23, 2015

Recent data has shown that businesses that blog generate up to 126% more leads and up to 97% more inbound links compared to businesses that do not blog. Whether for individual reasons or corporate reasons, having a blog for your business will always go a long way to help. Here are some notable examples that show how important blogging can be both for businesses...

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

Nov 14, 2014

Have access to LinkedIn’s new Publishing platform and want to learn how to get the best bang for your buck? This infographic, a collaboration between Paul Shapiro of Search Wilderness, OkDork, and Top Dog Social Media, highlights the top 10 ways to get your writing seen by the LinkedIn audience by using their new blogging feature. The research analyzed 3,000...