Feb 27, 2015

It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think was any good, and then all but ignoring the one you poured your heart and soul into. It is an exasperating experience that reminds us that it...

Feb 20, 2015

Given the importance of email marketing campaigns for a business, it is something that you should be engaging with to ensure you reach out to your customers in the most effective manner. However, there is no getting away from the fact that you need to be able to make sure that you test your email marketing activities, because if you don’t, you may cause...

Feb 18, 2015

Since the recession in 2006, there has been a growing appetite for people to start their own businesses and over 1 million start ups are launched worldwide each year. Unfortunately, not all of these are successful, with research suggesting that half of all UK start ups will fail within 5 years. How can you give your start up the best possible chance of...

Jan 26, 2015

Are you wasting your time and money? 2015 is the year to get really serious about optimizing your social media strategy. The first step is to upgrade the tools you use. With 2000+ marketing technology tools to choose from, this is no easy task. For the purposes of this post we’ll focus on two types of social media related tools: management and...

Jan 23, 2015

Recent data has shown that businesses that blog generate up to 126% more leads and up to 97% more inbound links compared to businesses that do not blog. Whether for individual reasons or corporate reasons, having a blog for your business will always go a long way to help. Here are some notable examples that show how important blogging can be both for businesses...

Jan 12, 2015

When it comes to business, social media can be more of a struggle than many people may think. Sure, it is easy to post photos, updates, and news for your personal life. But, in business it is much different. You must create engaging Facebook posts, interesting or interactive Twitter tweets, and eye-catching Pinterest images all to further your business...

Nov 14, 2014

Have access to LinkedIn’s new Publishing platform and want to learn how to get the best bang for your buck? This infographic, a collaboration between Paul Shapiro of Search Wilderness, OkDork, and Top Dog Social Media, highlights the top 10 ways to get your writing seen by the LinkedIn audience by using their new blogging feature. The research analyzed 3,000...

Nov 13, 2014

Are mobile and video marketing leaving you behind? Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013 according to Cisco. Video is essential for online success and webinars are an easy way to create popular video content. What is your target audience searching for? Are you delivering it in a...

Nov 10, 2014

The realm of social media has evolved quite a bit over the last decade. It is now the place to be on the Internet for reconnecting, networking, marketing, news, and even entertainment. Whether you are a heavy social media user or a light one, it is likely that social media has sucked you in via one of these five reasons. I believe that they are all in their own...