May 16, 2022

If you have a blog you might be facing a bit of a conundrum: how do you engage with people more directly? Social media is well and good, but it isn’t bringing the returns you had hoped. Besides, it is aimed more at marketing style communication, and that isn’t quite what you are looking for. The problem is that you are asking the wrong question. It...

Mar 20, 2022

You have done everything by the book. You started your blog, you wrote quality content, and you shared your posts on your social media networks. Then you stayed consistent by posting regularly, you researched other blogs similar to yours and stayed up on the trends, and you read articles about how to drive more traffic to your site. You updated your site...

Feb 21, 2022

Creating a successful blog is not as simple as generating repetitive content and purchasing an official domain name. Learning how to best improve your blog’s SEO, or search engine optimization, is fundamental for online success. Most blogging platforms provide a solid SEO foundations in terms of site structure, URL slugs, internal links, etc. Using a few...

Feb 16, 2022

Your blog already has a good grip on it’s target audience and is likely attracting new audiences all the time through social media and search. However, even with a nice blog design and the best plug-ins to enable you share content with others, the work isn’t done yet. The next phase of the blog development process needs you to establish your site, blog...

Feb 5, 2022

 Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message...

Dec 9, 2021

Social media is no longer just a place for small talk — it’s an opportunity to make big bucks and significantly boost ROI. According to Sales For Life, companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. The same study revealed that B2B sellers who embrace social selling are 72% more likely to...

Nov 1, 2021

As the top social network, Facebook remains the primary target of advertising and marketing efforts for many small businesses. The platform’s basic setup is especially ideal for service-based businesses, since members often look for referrals from their friends through the site. For firms trying to attract new customers, that makes Facebook an essential online...

Sep 23, 2021

Governments all over the world want to get their hands on user data from Google for a variety of purposes. Google started tracking the number of these requests in 2010, and has released these numbers in transparency reports every six month. This week, with the search giant’s sixth transparency report, it’s clear to see that these requests are ...

Sep 20, 2021

Almost everyone that runs a website or blog, or handles online promotion in any way uses some type of analytics software. There are lots of benefits that can be derived from measuring your progress, and it’s so ingrained in online marketing that users give little thought to how it fits in their strategy. Some more savvy marketers are now figuring out how to...