Jan 8, 2020

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do provide the biggest value for the users, look natural in the context and have an anchor text that is integrated in a meaningful...

Dec 3, 2019

Let’s face it, not everyone is a professional designer. Or even has one on staff.  But that doesn’t mean they shouldn’t be able to use some of the newest design trends. Some of the new ones are even a little too advanced for me to use.  So I decided to highlight three simple graphic design trends that almost anyone can...

Oct 7, 2019

Video ads on Facebook are on a surge. Most of the marketers are leveraging the power of video content to attract potential customers and provide a resonant brand experience. According to Hootsuite, a Facebook video lifts brand awareness to 67% as compared to a 40% lift by TV video ads.        Another post by Inc. shows that...

Jul 3, 2019

Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component subject covers. As demand has grown for trained social media managers and analysts, Universities and Colleges around the country have adapted courses and programs to...

Jun 6, 2019

Social media traffic is usually hit or miss. Generally, social media users tend to be lurkers: They have already seen hundreds of headlines and scrolled through dozens of funny videos before they clicked your link for some reason and landed on your site. It’s not easy to stop those people and engage them, unless you are being creative and ingenious....

May 29, 2019

Can you make my content bring traffic? Everyone that is associated with social media has heard this question at least once. People that are unfamiliar with the culture of the Internet do not quite understand what a faux pas trying to engineer viral content can be; or that the mechanisms that lead to content spread will fight against content that was created...

Feb 17, 2019

As a society, social media impacts our daily lives in ways that we could have never imagined five years ago. 81 percent of family lawyers confirmed an increase in cases using social networking evidence in the last 5 years. Social networking sites like Facebook, Youtube and Twitter are fast becoming a constant source of alternative news for Internet users, and...

Dec 13, 2018

Good content can be subjective, yet there’s a clear list of criteria that helps us (and search engines) make that judgment: A good article is well researched A good article is readable: It has a well-defined clear structure that makes it easy to read It’s broken into short paragraphs and active-voice sentences that are easy to understand It has an...

Nov 4, 2018

If you own a website, you aren’t getting anywhere unless you figure out how to boost your traffic. Even when you begin to get consistently high visitor numbers, you are always looking for more. Organic traffic isn’t always easy to come by, and we have a tendency as webmasters to lean pretty hard on Google to get us there. The only problem is that to...