Rise and Shine

6 Great Image Tools to Spruce Up Your Website

6 Great Image Tools to Spruce Up Your Website

May 5, 2014

As you already know, the use of images on your website, blog, and social media networks is a basic necessity. Images can show off your brand and provide consistency for it. They are eye-catchers on social media sites such as Facebook and Twitter, and Pinterest is based solely on images. They help draw people in to read your articles and blog posts. Yes, images...

5 Mistakes to Avoid for Content and Social Media Marketing Newbies

5 Mistakes to Avoid for Content and Social Media Marketing Newbies

Jan 16, 2014

When I finally decided to succumb to the title of Freelance Writer a couple of years ago, I opened the door to a whole new world for myself – marketing. Content marketing and social media marketing were not things that I was familiar with up until that point. Most of my writing was done for me – poems, memoirs, fiction – until I decided to give Web...

Top 15 Social Media Books for Online Marketing

Top 15 Social Media Books for Online Marketing

Nov 29, 2012

In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind.   It’s very important to build your presence presence. Many people get the wrong idea – you don’t have to live on a computer and be tethered to your profiles through a mobile...

Guest Blogging Guide from Idea to Publish

Guest Blogging Guide from Idea to Publish

Nov 26, 2012

A great way to increase your blog viewership and also boost your search engine ranking is to begin guest blogging on other websites and blogs. When a good writer submits a high quality post to a popular blog, it’s a win-win situation. However, since guest blogging is one of the only ways to guarantee backlinks, the guest blogging community (like many other...

How the Equality Act Affects Email Marketing

How the Equality Act Affects Email Marketing

Nov 20, 2012

People discriminate against others every day without even realizing it. Real Estate agents often limit showings to neighborhoods based on a buyer’s ethnicity. Financial institutions often show discrimination when offering loans based on age, sex and race.   These instances are centered around face-to-face meetings. Online entrepreneurs rarely consider...

The Biggest Problem With Inbound Marketing Blogs Today

The Biggest Problem With Inbound Marketing Blogs Today

Nov 16, 2012

There are thousands of inbound marketing blogs on the Internet today. Some are targeted to marketing professionals on Fifth Avenue, and some are written for bloggers trying to make some extra income from home.   Bloggers go into detail about how to get more Facebook fans, how to respond to blog comments, how to optimize your posts for search, and numerous...

Holiday Spending and Digital Marketing 2012 [Infographic]

Holiday Spending and Digital Marketing 2012 [Infographic]

Nov 16, 2012

Even though it was 70 degrees outside this weekend, did you realize that you only have six more weekends to shop until Christmas? November 1st is the official start of the holiday shopping season, but things really start to pick up on November 23rd, which is Black Friday.   This year consumers will be making more online purchases and using technology in...

How to Run a Successful Facebook Contest

How to Run a Successful Facebook Contest

Oct 16, 2012

We all love being a winner, right? Who doesn’t want to get something for free or come in first place in a competition? Facebook contests allow you to take advantage of a large user base that has a track record of contest participation.   It seems like everyone these days is using Facebook to give something away, but running a successful contest is not as...

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