Oct 5, 2012

I’ve been active on the major social media platforms for roughly a year and a half, and I’ve already discovered the wisdom in quality over quantity–particularly on Twitter. If I followed rookie protocol, I could easily increase my number of followers, but I’ve followed...

Sep 28, 2012

Twitter chats focused on social media marketing offer a great way to network and exchange ideas as well as to collaborate with a wide variety of social media professionals. With hundreds of different industry Twitter Chats focused on social media marketing, the hardest part is in choosing which to...

Sep 26, 2012

Last Week Twitter introduced an updated profile design based on a prominent header image. The change was designed to enhance the enhanced profile pages that Twitter launched for advertisers, which also allowed businesses to pin tweets. The new design overlays your avatar, bio, link, name and location...

Aug 10, 2012

The London Olympics is being billed as the first social media Games and it is likely to offer a unique experience for Olympic fans everywhere. The format of Olympic competition, as well as the International nature of the games make it especially suited for social media. There are more people using...

Jun 25, 2012

One of the first things users want to know about Twitter is how to get more followers. It’s a metric that new users view as the ultimate social proof, and it’s logical to assume that more followers equates to more influence. It’s a measure of influence and fame that average people have...

Jun 11, 2012

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter...

Jun 6, 2012

I have heard that there are really only two types of content on the Internet. The first one is content about a problem, and what we do is to offer the solution. And then there’s entertainment. Almost all published content will fall into one of these categories.   If we focus on problems...

Apr 13, 2012

Twitter announced last week that they planned to tighten restrictions on spamming and automation. Normally this is publicly considered good news by everyone affected, but there have been several bloggers and pundits denounce the move. Instead of increasing penalties or targeting the actual spammers,...